The RoleWe're looking for a customer‑obsessed Lifecycle Marketing Specialist to join our team. This is a hands‑on, build‑it role. You'll own the day‑to‑day configuration, QA, and launch of campaigns in Braze, and serve as the operational backbone for lifecycle programs across the full customer journey.You will work directly with the CX Lifecycle Marketing Manager and cross‑functional partners in product, creative, and data engineering to bring lifecycle strategy into real customer experiences. If you love the craft of building in Braze, care about the details that make campaigns work, and want to grow with a team that actively invests in lifecycle infrastructure and best practices, this is your role.What You'll DoCampaign Execution & DeploymentBuild, configure, and launch behaviorally triggered lifecycle campaigns in Braze across email, push, in‑app, and SMSOwn campaign scheduling, QA, and launch readiness from start to finish, including post‑launch validation and troubleshootingArchitect and manage multi‑step lifecycle journeys in Braze Canvas, including entry and exit criteria, message prioritization, decision branches, and channel‑specific messaging logicMaintain campaign documentation, naming conventions, and operational standards so the lifecycle program scales cleanlySegmentation & Audience PreparationBuild and validate user segments to ensure accurate targeting and personalizationConfirm audience data is accurate, complete, and refreshed on scheduleDevelop familiarity with Moultrie's customer data model to support increasingly sophisticated segmentation over timeCross‑Functional CoordinationCoordinate execution of CX initiatives tracking deliverables, dependencies, and risks to keep launches on scheduleServe as the bridge between lifecycle strategy and the operational teams responsible for deliveryCommunicate clearly across functions, translating marketing requirements for technical partners and surfacing blockers earlySupport operational deployment of A/B and multivariate tests, including QA of test variants and clean experiment setupDocument campaign results, learnings, and operational best practices to build a repeatable, scalable program over timeWhat We're Looking ForRequired2–4 years of experience in lifecycle or CRM marketingHands‑on experience building and deploying campaigns in Braze. You know Canvas inside and outAbility to write and troubleshoot Liquid templating logic in Braze for dynamic content and personalizationWorking knowledge of HTML/CSS for email development, including rendering edge cases (Dark Mode knowledge is a plus)Strong QA instincts and a track record of clean, on‑time launchesExperience with audience segmentation and dynamic content across multiple channelsComfortable managing multiple campaign workstreams simultaneously without losing detailSolid understanding of email deliverability best practices and SMS compliance (TCPA, CAN‑SPAM)Strong written and verbal communication skills. You can work effectively across marketing, product, and engineeringBachelor's degree in Marketing, Communications, Business, or related fieldPreferredExperience in a SaaS, e‑commerce, or consumer product environmentFamiliarity with experimentation methodology and A/B testing best practicesExperience working on campaigns tied to major product launches or go‑to‑market momentsWorking knowledge of marketing analytics and reporting tools (Tableau, Looker, Power BI or similar)Experience with a CDP; SQL is a nice‑to‑haveFamiliarity with REST APIs, JSON payloads, and tools like Postman for testing and troubleshooting is a bonusBackground supporting hardware, IoT, or connected‑device product launches is a plusWhy MoultrieYou'll be joining a small, close‑knit team where your work has direct impact on the customer experience for millions of hunters and outdoor enthusiasts. We're actively investing in lifecycle infrastructure, which means you'll help shape how this program grows, not just maintain what already exists.We value craft, curiosity, and people who take ownership. If you want to build something that matters alongside a team that genuinely cares about the work, we'd love to hear from you.#J-18808-Ljbffr