Smart Media Group is a premier media analytics, planning and buying agency headquartered in Alexandria, VA. Our experience includes all platforms and levels of media from national network campaigns to local event marketing.
As a Data Analyst, you will work closely with the Data Team and Account Executives. This role will support clients and Account Executives through the creation and delivery of in-depth media analyses.
RESPONSIBILITIES :
Answer client requests in conjunction with the Account Executive.
Utilize Tableau as a data visualization tool to produce various types of recurring memos for executives.
Conduct research concerning various politically related topics and groups especially spending across elections, advertisers, markets, and media across the country.
Assist with the creation of presentations using a combination of Tableau, PowerPoint and other proprietary tools.
Collaborate with the full data analytics team to identify trends in client feedback to enhance future deliverables.
Help relay media buying information for clean and efficient consolidation in our proprietary database.
Be proactive in quality controlling client media spending to ensure all proprietary data tools are reflecting client data correctly.
Engage in reconciling campaign accounts upon completion.
Adapt workflow between client-centric election cycles (even years) and research/sales oriented projects (odd years).
WHAT MAKES YOU SUCCESSFUL:
Ability to organize multiple priorities in a fast-paced environment.
Strong interpersonal skills and can work collaboratively across teams.
Effective time management skills – ability to prioritize and meet deadlines.
Enthusiasm to learn a variety of software products including Tableau.
QUALIFICATIONS:
Bachelor’s degree and/or 0-1 year experience with Excel and/or Tableau.
Desire to learn advertising and work in right-of-center politics.
Preferred experience in Tableau, PowerPoint or other data visualization tools.