Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Team: FES Commercial (Fanatics ONE Loyalty & FanaticsApp Reports to: Data Analytics Manager, FES Commercial
Job Summary
As the Performance Analyst III, you will play a key role in supporting the growth and success of Fanatics ONE (Loyalty) and FanaticsApp. Reporting to the FES Commercial Data Analytics Manager, you will be responsible for gathering and analyzing data across loyalty and app engagement, identifying trends, and providing actionable insights to inform strategies that drive member engagement, retention, and revenue. This role is ideal for an adaptive and detail-oriented individual who thrives in a fast-paced environment and has a passion for leveraging data to drive business decisions.
Key Responsibilities
- Collect, clean, and organize large datasets from Fanatics ONE (Loyalty) and FanaticsApp to support engagement, retention, and revenue analysis.
- Develop and maintain reporting dashboards to track performance metrics, including member engagement, FanCash earn/burn, tier progression, app DAU/MAU, retention/churn, and other KPIs across user segments.
- Conduct ad hoc analyses to support strategic decision-making and uncover opportunities for growth and efficiency across the loyalty and app ecosystems.
- Collaborate closely with the Sr. Performance Analyst, the Performance team, and key business stakeholders across Loyalty, App Product, and Marketing to provide the foundational data needed for strategic insights and initiatives.
- Identify and communicate key trends, anomalies, and opportunities in engagement and loyalty performance metrics to stakeholders.
- Partner with cross-functional teams (Product, Engineering, Marketing, Data Engineering) to ensure alignment and accuracy in data and reporting.
- Continuously optimize data processes and reporting workflows to enhance efficiency and scalability.
What You'll Bring
- Bachelor's degree in Business Analytics, Data Science, Economics, or a related field.
- 4+ years of experience in data analysis, customer analytics, or related areas, preferably within loyalty programs, mobile app/product analytics, or the sports, betting, or technology industry.
- Strong analytical skills with experience in data collection, analysis, and visualization tools (e.g., Sigma, Excel, SQL).
- Exceptional attention to detail and the ability to work with large datasets while ensuring accuracy.
- A self-starter mindset with a proven ability to learn quickly and adapt to changing priorities.
- Solid understanding of loyalty program mechanics (points/rewards economics, tiering, redemption behavior) and/or mobile app engagement KPIs (funnels, retention curves, DAU/MAU) is a plus.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- Clear and concise communication skills to present findings effectively to both technical and non-technical stakeholders.
- A passion for data-driven decision-making and solving complex problems.
- Experience with DBT, Snowflake a plus.
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$115,000 - $172,000USD
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