Purpose of the role
To extract meaningful insights from complex data sets, developing robust decision models, and presenting actionable recommendations to stakeholders across the departments.
Accountabilities
Assistant Vice President Expectations
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
What will you be doing?
Barclays Bank Delaware seeks Data Analytics Lead, AVP in Wilmington, DE (multiple positions available):
Develop analytical strategy to achieve acquisitions marketing goals through the development of optimized product, offer and targeting.
Problem solve complex analytical/business issues to generate profitable new account growth while effectively managing risk.
Enhance analytical rigor for critical investment decisions and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing.
Measure, monitor and benchmark all aspects of direct mail and email acquisitions performance against plan, actuals and competition.
Leverage cutting edge tools and techniques to optimize risk versus reward decisions around targeting and partner data.
Create continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques to drive speed to market through analytics
Work closely with Partnership, Risk, Finance, Marketing and other stakeholders across the bank.
Collaborate with key stakeholders to identify new opportunities and advise Senior Management on growth initiatives.
Provide business updates to leaders across the Partnership Business and key partners.
Optimize investment decisions across all critical components including offer, channel, product, targeting, CPA, pricing, and valuations.
May telecommute pursuant to company policies. [Hybrid role]
Finance is the oxygen of the economy. Acting transparently and with expertise, we deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term. We have the capability and capital, the operational resilience and the commitment, to make a real and lasting difference to the economic lives of customers and communities. This is as true today as it was when our bank was founded over 330 years ago.
Our five Values – Respect, Integrity, Service, Excellence and Stewardship – are our moral compass; the fundamentals of who we are and what we believe is right