Data Science, Python Programming/Scripting Language, R Programming Language, SQL (Structured Query Language), Scripting (Scripting Languages), Storytelling
TheDataScientistworkscloselywithRetailTechnology,MediaandAccountServicesteamstoprovidepredictivemodelingofMarketing,Direct&DigitalEfforts.WearelookingforamotivatedDataScientistandanalyticalthoughtleader.Thisisarareopportunitytobepartofadiverseandnewlyexpandedanalyticsdepartmentandagreatfitforapredictivemodelerwithadesiretoimpactbusinessresults.
Responsibilities
- Applyspecializedtechnicalknowledgeandexpertisetoperformreviewsrelatingtothefulllifecycleofmodels,informationtechnologyapplications,orriskmanagement/analysisusedacrossthecompany.
- Collaborateandshareknowledgewithteamsacrossthemediaorganization,asappropriate.Buildandmaintainrelationshipswithbusinesspartnersatthemanagerandstafflevels.
- Usedataanalysis,mining,andmigrationtechniquesforenhancedtargeting,audiencesegmentation,clustering,profiling,andregressionanalysis
- Identifydigitalplacement-levelstrengthsandweaknessesacrosssimultaneouscampaignsandgeographies
- Developandmaintaininternalautomatedreportingtools,documents,scoringsystems,anddashboardsforon-goingandpost-campaignreporting
- Coordinatecross-functionalreviewstodiscussregion-andcampaign-specificfindingsandactionablerecommendationsfordigitalmediacampaignsbuiltonvariousCPM,CPC,CPE,andCPAmodels
- IdentifyandfacilitateresolutionoftaggingissuesincoordinationwithTrafficandProductionteamsfocusedonsite-sidetracking,reporting,andimplementation
- Provideclient-facing/non-technicalrecommendationsandinsights,bothinawrittenandverbalmanner,thatprovideunderstandableandactionableoptimizations.
- WorkwithMedia,StrategicIntelligenceandAccountServicesteamstodevelopmeasurementplanstodeliveroncampaignandclientobjectives
Requirements
- Bachelor’sdegreeinrelatedfield
- Entry-Leveland/orCollegeInternshipexperience
- Mustdemonstratetheabilitytosuccessfullydevelopandrunanalytics(scripts)usingspecializedtoolsandplatforms,specifically,R,Python,SQL,and/orSAS.
- Experienceapplyingdatasynthesis,miningandregressiontechniquesforenhancedtargeting,audiencesegmentation,clustering,profiling,andinsightfulrecommendations
- AdvancedknowledgeofMicrosoftExcel
- Generalunderstandingofdigitaladvertising,digitalmediastrategy,adplacementtype,placement-levelinsight,andstandardmediametricsispreferred
- ExperiencewithdataorchestrationtoolssuchasAnnalectOmniispreferred
- Excellentverbal,writtenandinterpersonalcommunicationskills
- Abilitytoworkindependentlyandaspartofateam
- Abilitytomanagemultipleprojectssimultaneouslywhilemeetingdeadlines
- Regressionmodelingfocusingonmaximizingyieldwhilemeasuringthediminishingreturnsofadspendatscaleforthousandsoflocations.
- Data storytelling and presentation
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Zimmerman Advertising, Inc