V2Soft is a global leader in IT services and business solutions, delivering innovative and cost-effective technology solutions worldwide since 1998. We have We have headquartered in Bloomfield Hills, MI and have 16 offices spread across six countries. We partner with Fortune 500 companies to address complex business challenges. Our services span AI, IT staffing, cloud computing, engineering, mobility, testing, and more. Certified with CMMI Level 3 and ISO standards, V2Soft is committed to quality and security. Beyond our work, we actively support local communities and non-profits, reflecting our core values. Join us to be part of a dynamic and impactful global company!
Please visit us at
www.V2soft.com to know more.
Only W2, No C2C - Onsite - Only Locals
Job Description:
We are seeking a Data Scientist with a strong background in marketing measurement, causal inference, and experimentation who has deep passion for building data-driven products, ability to formulate data insights and scientific vision, and a proven track record of executing complex projects and delivering business impact.
Key Job Responsibilities:- Marketing Measurement: Develop and enhance Marketing Mix Models (MMM) to measure channel effectiveness, optimize budget allocation, and quantify ROI across marketing investments.
- Customer Lifetime Value (CLV): Build and refine CLV models to inform acquisition targeting, retention strategies, and customer segment prioritization.
- Causal Inference & Experimentation: Design, execute, and analyze A/B tests and quasi-experiments (e.g., geo holdouts, difference-in-differences, synthetic controls) to measure incremental lift of marketing campaigns.
- Campaign Optimization: Partner with marketing teams to translate measurement insights into actionable recommendations for targeting, creative, and channel mix.
- Cross-functional Collaboration: Work with data scientists, machine learning engineers, and business stakeholders to deliver measurement solutions to production.
Basic Qualifications:- PhD, or Master's degree and 4+ years of experience in CS, CE, ML, Statistics, Economics, or related field
- 3+ years of experience building machine learning models or developing algorithms for business application
- Experience with causal inference methods (e.g., A/B testing, difference-in-differences, instrumental variables, propensity scoring, synthetic controls)
- Familiarity with cloud computation (e.g., AWS tools such as S3, SageMaker, EMR, or EC2)
- Experience programming in Python, R, or related language
Preferred Qualifications:- PhD in Statistics, Economics, Computer Science, Machine Learning, Operations Research, or equivalent quantitative field
- 5+ years of experience building marketing measurement models (MMM, CLV, multi-touch attribution)
- Experience designing and analyzing A/B tests and geo experiments at scale
- Experience in patents or publications at top-tier peer-reviewed conferences or journals (e.g., KDD, ICML, NeurIPS, QME, Marketing Science)
- Excellent oral and written communication skills, with the ability to communicate complex technical concepts to all levels of the organization
V2Soft is an Equal Opportunity Employer ( EOE). We welcome applicants from all backgrounds, including individuals with disabilities and veterans.
https://www.v2soft.com/careers - to view all of our open opportunities and to learn more about our benefits.