Dealer Development Manager

Dealer Development Manager

The Dealer Development Manager is responsible for the growth, expansion, and optimization of the company's dealer network. This role develops and executes strategies to recruit, onboard, activate, and support high-performing dealers while ensuring strategic market coverage and long-term revenue growth.

The Dealer Development Manager serves as the owner of the dealer expansion pipeline and is accountable for achieving dealer recruitment, activation, and performance objectives.

Key Responsibilities

Dealer Network Expansion

• Identify target territories and dealer coverage gaps.
• Develop and maintain a dealer recruitment pipeline.
• Prospect, qualify, and recruit new dealer partners.
• Lead dealer contract negotiations and onboarding activities.
• Manage dealer activation plans to ensure successful market entry.

Dealer Performance & Development

• Monitor dealer sales performance and engagement.
• Conduct dealer business reviews and performance assessments.
• Develop improvement plans for underperforming dealers.
• Coordinate dealer training and support initiatives.
• Promote best practices across the dealer network.

Strategic Territory Management

• Analyze market opportunities and competitive dealer coverage.
• Recommend expansion priorities and growth strategies.
• Maintain territory maps and market coverage plans.
• Support market penetration initiatives in underserved regions.

Sales Training & Growth Planning

• Partner with Regional Sales Managers to identify growth opportunities.
• Support strategic account development through dealer channels.
• Work directly with dealer sales teams on Diamond product training.
• Participate in annual sales planning and forecasting activities.
• Collaborate with marketing on lead generation and dealer support programs.

Key Performance Indicators (KPIs)

Dealer Expansion

• New dealers recruited
• New dealers activated
• Time-to-activation
• Dealer retention rate

Revenue Growth

• Revenue generated by new dealers
• Revenue growth within dealer network
• Revenue Capacity Index growth

Territory Coverage

• Coverage gaps closed
• Strategic territories staffed
• Market penetration improvements

Dealer Engagement

• Dealer training completion
• Dealer business reviews completed
• Dealer satisfaction and participation metrics

Required Skills/Abilities

• 10+ years of sales, channel management, dealer development, or business development experience.
• Experience managing dealer, distributor, or channel partner networks.
• Strong negotiation and relationship-building skills.
• Experience operating agriculture or farm equipment preferred.
• Ability to analyze territory opportunities and market trends.
• Experience with CRM systems, sales reporting, and performance management.
• Excellent communication and presentation skills.
• Must be action oriented with a strong sense of urgency.
• Up to 50% travel may be required.

Location and Hours

• Location: 350 E 60th Street North
• Hours: 8:00-5:00
• Days: Monday-Friday

Exhibit Diamond Company Values

CUSTOMER FOCUSED

• Meeting and exceeding internal and external customer expectations is the responsibility of everyone.
• We are committed to being a World Class organization and the greatest partner to our customers.
• We will listen, support, engage with empathy, our work must drive the success of our internal and external customers and team members.

ACCOUNTABILITY

• We will be responsible for the commitments we make, and the expectations placed on us.
• When we fail, we will own it, learn from it and make the appropriate changes.
• We will act with exceptional integrity in everything we do.
• We will be open to receiving and giving feedback.

TEAM PLAYER

• Teamwork and clear communication are paramount to our success.
• We will seek and provide constructive feedback to one another, work as a collaborator, treat peers with respect and dignity, engage all team members as partners to solve problems and support one another with a positive attitude.

SAFETY

• We believe safety must be at the forefront of all our decision-making.
• We will proactively invest in safe solutions and act consciously every day to keep ourselves, team members and customers safe.

GRIT

• We have the passion, determination and work ethic that gives us the ability to push through; to get to the end goal and recognize the obstacles we have overcome along the way.
• When we tackle a difficult situation, we are determined to never give up and be the best in the industry.