DELTA DENTAL: SEO/SEM Consultant

• Conduct comprehensive keyword research to identify relevant and high-traffic keywords that align with our target audience and business goals.
• Optimize website content, meta tags, page titles, URLs, and other on-page elements to improve search engine rankings and enhance the overall user experience.
• Utilize Google Analytics to gather valuable insights on user behavior, website performance, and campaign effectiveness. Analyze data to identify trends, opportunities, and areas for improvement in our advertising efforts.
• A/B Testing: Conduct ongoing A/B testing of ad creatives, landing pages, and other campaign elements to improve conversion rates and enhance overall campaign performance.
• Conversion Tracking: Set up and manage conversion tracking to accurately measure the success of our Google Ads campaigns.
• Collaboration: Work closely with the content team to ensure all website content is SEO-friendly, engaging, and aligns with targeted keywords.
• Prepare and present regular reports on SEM performance and the impact of implemented strategies to key stakeholders.
• Google Ads Strategies: Assist in developing and implementing Google Ads strategies aligned with our marketing goals, including brand awareness, lead generation, and sales conversion.

Support YouTube strategy and execution aligned with marketing goals and KPIs.