Tapcart is the leading mobile app platform for the worlds fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel.
Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis, Aviator Nation, and Ruggable trust Tapcart to turn mobile traffic into high-retention, high-growth relationships - with mobile apps launched in hours, not months.
THE ROLE
Were looking for a Director of Marketing (or Director of Demand Gen, depending on your background) to join our growing team at a pivotal moment in Tapcarts growth. This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace.
Youll be a key partner to the Head of Marketing, owning our demand generation engine while also contributing to broader marketing strategy, GTM planning, and team leadership. This is a classic startup marketing role with a director-level scope: youll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work.
The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI-powered marketing systems, and the strategic instincts to evolve our positioning and GTM approach as the business scales.
HOW YOU WILL MAKE AN IMPACT
Own and scale our demand generation engine: Youll take full ownership of multi-channel pipeline generation - paid media, email, events, content, partner channels, SEO/AEO - with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget.
Bring strategic marketing leadership to the team: Youll help define Tapcarts marketing strategy at the category level - refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. Youll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa).
Build and optimize GTM systems: Youll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep.
Use AI to 10x our output: Youll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the teams output - from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it.
Cross-functional collaboration and leadership: You'll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. Youre a player-coach who makes the people around them better.
Connect brand to pipeline: Youll ensure Tapcarts campaigns and content arent just producing impressions, theyre producing pipeline. Youll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes.
WHAT SKILLS YOULL NEED
Proven demand generation leadership: Youve owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. Youve managed real budgets and can speak the language of marketing and sales metrics/KPIs.
Strategic marketing instincts: You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign. Youre not purely a performance marketer - you understand brand, narrative, and how they compound with paid and organic channels.
AI-powered operational leverage: You use AI tools to build systems and workflows - automating research, enrichment, content production, and reporting - not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose.
Deep marketing tech fluency: You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch. CRM hygiene and attribution arent afterthoughts for you.
Strong analytical instincts: Youre fluent in funnel metrics, pipeline reporting, and performance analysis. You can pull your own data, identify whats working, and make the case for shifting resources with confidence.
Leadership and cross-functional credibility: Youve influenced without full authority - working across Sales, Rev Ops, Product, and Leadership to align on goals and get things done. Youre a clear communicator who builds trust quickly.
Startup operating mode: Youre energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter. You dont need a large team to operate at a high level - you know how to multiply your own output.
BONUS IF YOU HAVE:
Experience in the Shopify or DTC e-commerce ecosystem
Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling
Background spanning both brand and performance marketing
Familiarity with programmatic SEO or content-led growth strategies
Prior experience hiring or managing marketing team members
This position is not eligible for visa transfer or sponsorship.This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA
COMPENSATION DETAILS: This role includes a base salary, bonus, and equity as part of the total compensation package:
Base salary range: $170,000-$180,000
Bonus: Up to 25% of base salary
Equity: Competitive equity package
All final compensation details are based on experience.
TAPCART PERKS AND BENEFITS
Financial Wellness
401(k) plan and equity grants for all full-time employees - because we grow together
Competitive compensation with room to grow
Health & Wellbeing
Affordable, high-quality medical, dental, and vision coverage
Mental health support via Headspace and Talkspace, ensuring your whole self is supported
Flexibility & Time Off
Flexible PTO policy - take the time you need to rest and recharge
11 paid company holidays
Work remotely
Work-Life Balance with a Tapcart Twist
One-time home office setup stipend to get you started
Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do
WHY JOIN TAPCART?
Were a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader. At Tapcart, we believe building great products starts with building an environment where passionate people can thrive.
Since our $50M Series B in 2021, weve continued scaling our platform and our community of merchants. Backed by world-class investors and trusted by leading eCommerce brands, were on a mission to redefine mobile shopping - and were just getting started.