Demand Generation Manager | Menlo Park, CA | Marketo | ABM | Webinar Marketing | 6-Month Contract

Job Title: Demand Generation Manager

Location: Menlo Park, CA (Hybrid – 3 days onsite per week)
Duration: 6-Month Contract

Job Summary

We are seeking an experienced Demand Generation Manager to develop and execute integrated marketing campaigns that drive pipeline growth and accelerate demand generation. This role will own multi-channel campaigns across digital and field marketing while partnering closely with Sales, Product Marketing, SDRs, and cross-functional stakeholders. The ideal candidate is data-driven, collaborative, detail-oriented, and experienced in optimizing marketing programs through testing, analytics, and AI-powered campaign execution.

Key Responsibilities

Campaign Planning & Execution

• Plan, execute, and optimize integrated demand generation campaigns to achieve aggressive pipeline and revenue targets.
• Manage end-to-end execution of multi-channel campaigns including:
  • Account-Based Marketing (ABM/ABX)
  • Webinars
  • Third-party content syndication
  • PPC & remarketing
  • Social media campaigns
  • Virtual events & workshops
  • Email marketing & nurture programs
  • Content marketing and paid advertising

Pipeline Growth & Lead Nurturing

• Build and execute multi-touch omnichannel nurture programs that engage prospects throughout the buying journey.
• Develop personalized campaigns targeting key accounts and ideal customer profiles (ICP).
• Drive engagement, pipeline creation, and revenue growth through strategic account-based marketing initiatives.

Analytics & Optimization

• Define campaign KPIs and monitor performance across marketing channels.
• Analyze campaign attribution, engagement metrics, and conversion performance.
• Conduct A/B testing and continuous optimization to improve campaign effectiveness.
• Present campaign insights and performance reports to Sales and Marketing leadership.

AI & Marketing Innovation

• Utilize AI to enhance campaign planning, content creation, and personalization.
• Pilot new marketing channels, platforms, and technologies to improve conversion rates.
• Repurpose existing content (webinars, blogs, whitepapers, etc.) into integrated marketing plays.

Cross-Functional Collaboration

• Partner with Sales, SDRs, Product Marketing, Content, Field Marketing, and other stakeholders to align campaign strategy and execution.
• Manage projects from planning through execution, stakeholder alignment, reporting, and optimization.

Required Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 5+ years of experience developing and executing integrated demand generation campaigns.
• Proven success driving demand generation, pipeline growth, and lead generation.
• Experience managing large-scale webinars and virtual events.
• Experience building and optimizing database growth strategies.
• Strong understanding of B2B software marketing and enterprise technology audiences.
• Experience working with third-party developer publications and content syndication partners.
• Excellent written communication skills with experience creating email and landing page copy.
• Strong analytical mindset with experience using campaign metrics to optimize performance.
• Ability to quickly learn new technologies, platforms, and marketing tools.

Preferred Skills

• Account-Based Marketing (ABM/ABX)
• Lead Generation & Demand Generation
• Marketing Automation
• Email Marketing & Lead Nurturing
• Webinar & Virtual Event Management
• PPC & Paid Media Campaigns
• Content Marketing
• A/B Testing & Campaign Optimization
• Marketing Analytics & Attribution
• AI-Powered Marketing
• Cross-functional Program Management

Marketing Technology Experience

Experience with one or more of the following platforms is preferred:

• Marketo
• ON24
• Bizzabo
• 6sense
• Mutiny
• Intellimize
• Marketing Automation Platforms
• Virtual Event Platforms

Required Skills

• Marketo
• Webinar Management
• Webinar Presentations