demand generation

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Experience: 7+ yrs

Location: San Francisco, California, United States, Bay Area

Job Type: Full-time

We are seeking an experienced Demand Generation Manager to lead strategic marketing initiatives that accelerate pipeline growth, customer acquisition, and revenue generation. This role is ideal for a marketing professional with strong expertise in campaign marketing, lifecycle marketing, and integrated demand generation strategies who thrives in a fast-paced, growth-oriented environment.

As a Demand Generation Manager, you will be responsible for developing and executing multi-channel campaigns that engage prospects across every stage of the buyer journey. Working closely with Product Marketing, Sales, Growth, Content, and Marketing Operations teams, you will optimize customer acquisition programs, improve lead quality, and drive measurable business outcomes through data-driven marketing initiatives. This position requires a strategic mindset, strong analytical capabilities, and a passion for creating scalable marketing programs that deliver predictable pipeline growth.

Key Responsibilities

• Develop and execute comprehensive demand generation strategies that drive qualified pipeline, customer acquisition, and revenue growth.
• Plan, launch, and optimize integrated campaign marketing initiatives across digital, email, paid media, webinars, events, content, and partner channels.
• Design and manage lifecycle marketing programs that nurture prospects from awareness through conversion, onboarding, expansion, and retention.
• Collaborate with Product Marketing and Sales teams to align messaging, campaign objectives, and go-to-market initiatives.
• Build audience segmentation strategies and personalized customer journeys that improve engagement and conversion rates.
• Monitor campaign performance, attribution, funnel metrics, and pipeline contribution while continuously optimizing marketing ROI.
• Conduct A/B testing across messaging, creative assets, landing pages, email campaigns, and customer journeys to improve campaign effectiveness.
• Partner with Marketing Operations to optimize CRM, marketing automation, lead scoring, and campaign reporting processes.
• Manage campaign budgets, forecasting, performance dashboards, and executive reporting while identifying opportunities for growth.
• Stay current with evolving marketing technologies, customer engagement trends, and best practices to continuously enhance demand generation performance.

What Makes You a Great Fit

• 7+ years of experience in Demand Generation, Campaign Marketing, Lifecycle Marketing, or Growth Marketing within B2B SaaS or technology organizations.
• Proven success building and executing integrated marketing campaigns that generate measurable pipeline and revenue growth.
• Strong expertise in campaign marketing, customer lifecycle management, lead nurturing, and multi-channel marketing strategies.
• Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Pardot, or similar technologies.
• Strong analytical mindset with experience interpreting campaign data, attribution models, funnel performance, and marketing KPIs.
• Experience collaborating closely with Sales, Product Marketing, Revenue Operations, and Executive Leadership.
• Excellent project management, communication, stakeholder management, and cross-functional collaboration skills.
• Ability to manage multiple high-impact initiatives while balancing strategic planning with operational execution.
• Strong understanding of customer segmentation, personalization, conversion optimization, and marketing experimentation.
• Passion for building scalable demand generation programs that create exceptional customer experiences while driving sustainable business growth.