Deployment / Patient Engagement Leader – Digital Consumer Experience

Role: Deployment / Patient Engagement Leader – Digital Consumer Experience
Location: Remote (U.S.)
Duration: 6-Month Contract
Working Time Zone: PST (Pacific Time Zone)

Position Overview

We are seeking a Deployment / Patient Engagement Leader – Digital Consumer Experience to lead the deployment, adoption, and engagement optimization of mobile digital health applications within the U.S. healthcare ecosystem. This role requires a hands-on professional with strong experience in launching digital health platforms, managing deployments, and driving sustained patient engagement through data-driven engagement strategies.

The ideal candidate will have experience deploying consumer-facing healthcare applications used by patients across providers and payer organizations, while leveraging engagement tools and analytics platforms to improve patient adoption, retention, and usage metrics such as DAU/MAU.

This role will work closely with product, engineering, digital marketing, and care management teams to ensure successful rollout of mobile applications and to design engagement loops that increase patient participation and long-term platform usage.

Key Responsibilities

• Lead deployment and rollout of mobile digital health applications across healthcare provider or payer environments.

• Manage end-to-end implementation and project management of digital health platforms, ensuring successful launches and smooth adoption by patient populations.

• Design and implement patient engagement strategies and engagement loops to drive consistent application usage and retention.

• Utilize engagement platforms such as Customer.io, Intercom, Mixpanel, or similar tools to design communication workflows, patient messaging, and engagement campaigns.

• Monitor and optimize digital engagement metrics, including DAU, MAU, retention rates, and user engagement trends.

• Analyze user behavior data and analytics to improve patient onboarding, engagement journeys, and digital experience.

• Collaborate with product, analytics, and engineering teams to continuously enhance patient engagement features and workflows.

• Coordinate with healthcare stakeholders to ensure digital tools align with clinical workflows and patient care programs.

Required Qualifications

• Strong experience in deploying and managing digital health applications within healthcare provider or payer environments.

• Hands-on experience in project management and platform implementation for consumer-facing digital products.

• Experience driving user engagement, retention, and adoption for mobile or digital applications.

• Familiarity with engagement platforms such as Customer.io, Intercom, Mixpanel, or similar customer engagement and analytics tools.

• Experience tracking and optimizing digital engagement metrics such as DAU, MAU, retention, and user lifecycle engagement.

• Strong analytical and problem-solving skills with the ability to translate data insights into engagement improvements.

Preferred Qualifications

• Experience working within digital health, healthcare technology, or healthcare consumer platforms.

• Familiarity with healthcare ecosystems including provider systems, payer platforms, and patient engagement solutions.

• Experience integrating engagement tools with mobile health applications or digital health platforms.

• Background working with health systems, health plans, digital health startups, or healthcare technology consulting firms.