The successful candidate will lead APHA’s marketing efforts and improve the organization’s position as the leading national public health association. This position will lead APHA.org, email and other marketing efforts, including research and analytics to aid in identifying and targeting audiences. They manage APHA’s brand, lead central marketing efforts and work closely with departments to increase total membership, event revenue, donations and engagement with the organization. The Deputy Director, Marketing reports to the Director, Strategic Communications. The ideal candidate will have a demonstrated record of success leading marketing efforts for an organization, including a proven track record of establishing marketing plans and developing brands, increasing leads, engaging and growing supporter lists, overseeing marketing operations and analytics, and managing multiple people.
Responsibilities:Lead marketing team and work with staff to develop and implement marketing campaigns using best practices in support of membership, fundraising, publications, meetings/events, programs and advocacy. Oversee our email platform and all email marketing/communications. Train and develop the Email Marketing Specialist and advise, as needed, on copy, design, call to action, performance analysis, audience segmentation and optimization. Oversee APHA.org and guide efforts of the Sr. Manager, Digital Content to capitalize on the capabilities of the website to highlight key efforts and to share information in an engaging and easy to consume format. Ensure consistent external presentation of APHA’s brand. Review and approve or disapprove requests to use the APHA logo and/or to reprint APHA copyrighted material. Supervise the Graphics team, with a focus on ensuring appropriate and consistent branding and delivery of design work in a timely, creative and professional manner. Work with the Sr. Manager, Digital Content to evaluate APHA’s web presence and provide recommendations for SEO, site design and layout. Oversee marketing analytics and the development of processes and technology to support analytics efforts (UTM strategy, setup of tags, analytics, reporting, etc.). Lead APHA’s digital advertising through Feathr and Google Ads, both paid and our nonprofit account. Perform other duties as assigned. TIME ALLOCATION: 15% - Team management and administrative. 30% - Marketing tasks as needed - project management, email and website development, graphic design creation, brand management, etc. 30% - Analytics & ads. 15% - Process and technology improvement. 10% - Other Misc. (Zoominfo, other). The position will supervisor the positions: Senior Manager-Digital Content and Email Marketing Specialist.
Qualifications:Bachelor’s degree. 8+ years of experience in marketing and/or communications; 3+ years managing a team. Understanding of brand management. Excellent communication skills, both oral and written. Team player. Experience in establishing marketing strategies and plans for multi-million-dollar revenue campaigns. Ability to prioritize short-term projects and long-term goals, organize time and identify resources for projects. PREFERENCES: Advanced degree with a focus on marketing and communications or commensurate work experience in the field desired. Previous experience with a membership association or other nonprofit advocacy organization desirable, health-related a plus. Experience using website content management systems (CMS). Experience using association management tools, preferably iMIS. Knowledge of online advertising, Google Ads, GA4, Meta advertising, LinkedIn advertising, etc. Understanding of usability and usability testing. Understanding of new media technologies, including social media, blogs, audio/video production and mobile technologies. Physical Requirements. Requires occasional lifting and moving of up to 25 lbs. Must be able to travel and work occasional evenings and weekends as job duties or projects require. Travel to the Annual Meeting is required with other occasional travel possible.
Position is based in downtown DC near several metro stations. Hybrid work environment.
Hours: 35 hours a week, full-time, Monday - Friday (daytime). Number of openings: 1.
Applicants who meet the requirements and are interested in being considered for this position should submit the following information.
Vaccination Policy: New Hires and Employees must adhere to APHA COVID-19 Vaccination Mandate Policy.
CLOSING DATE: February 27, 2026 at 5 pm (EST)
SALARY RANGE: Mid to high-80's (salary commensurate with experience & job role). APHA offers a competitive salary and excellent benefits.
EEO/AA/VETS/DISABILITY. APHA is strongly and actively committed to diversity in its workplace.