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Deputy Director, Web Strategy & Operations

USA The Nature Conservancy

Richmond, Virginia

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JOB DETAILS
SALARY
$99,705–$149,600
SKILLS
A/B Testing, Adobe Product Family, Artificial Intelligence (AI), Automation, Budget Management, Campaigns, Community of Practice (CoP), Conservation, Cross-Functional, Customer Relationship Management (CRM), Ecosystems, Establish Priorities, Financial Management, International Operations, Internet Technology, Leadership, Legal, Marketing, Marketing Plan, Multilingual, Operational Strategy, People Management, Performance Analysis, Performance Metrics, Performance Testing, Process Improvement, Quality Assurance, Reporting Dashboards, Risk, Risk Management, Sales Management, Search Engine Optimization (SEO), Strategic Planning, Team Lead/Manager, Vendor/Supplier Relations, Web Production, Web Site Monitoring, Willing to Travel, Writing Skills
LOCATION
Richmond, Virginia
POSTED
9 days ago
What We Can Achieve Together:

TheDeputy Director, Web Strategy & Operations leads TNC's enterprise web strategy to unify and evolve global flagship web experiences-including nature.org and Conservation Gateway-into a performance-driven, audience-centered, and influence and revenue-enabling ecosystem aligned with TNC's web vision and strategy. This role is accountable for the performance, strategic direction, and operations of TNC's flagship web properties and co-leads enterprise digital transformation through governance, risk reduction, cross-channel integration, and data-driven optimization.

We're Looking for You:

The Deputy Director, Web Strategy & Operations leads the strategic evolution of nature.org, Conservation Gateway, and related flagship experiences toward a unified, audience-centered, and performance-driven ecosystem that advances TNC's 2030 goals.

The Deputy Director partners closely with Marketing Technology to ensure that web strategy dovetails with platform strategy, including alignment on technical roadmap, component capabilities, integrations, and platform innovation. This position manages the Web Production and SEO teams to deliver high-quality global operations, a scalable production model across time zones and languages, and enterprise-level governance standards across TNC's digital ecosystem.

Responsibilities & Scope
  • Lead enterprise web strategy, including multiyear roadmaps, platform alignment, campaign planning, and phased delivery in support of organizational priorities.
  • Partner closely with Marketing Technology to align web strategy, AEM platform planning, integrations, and technical innovation.
  • Drive enterprise web consolidation, migration, and governance to mitigate reputational, legal, privacy, and operational risk.
  • Establish and enforce global governance standards across content hygiene, accessibility, QA, publishing workflows, author enablement, and risk mitigation.
  • Leverage analytics, KPI frameworks, dashboards, and executive reporting to inform prioritization, optimization, and performance outcomes.
  • Oversee site performance, SEO/GEO, experimentation, and A/B testing to improve engagement, conversion, and campaign effectiveness.
  • Partner with key stakeholder groups to optimize target audience user journeys toward critical organizational goals and outcomes.
  • Co-develop a multichannel journey framework with digital channel leads to ensure cohesive experiences across web, email, search, paid media, social, and campaigns.
  • Co-lead the evaluation and integration of AI-powered capabilities (e.g., personalization, search, translation, automation) in alignment with governance standards.
  • Direct global web operations and oversight for enterprise web properties, supporting 230+ authors across regions and languages, including training, community of practice, and scalable production models.
  • Manage web production and SEO/GEO teams; provide matrixed leadership for complex, cross-functional, multiyear initiatives.
  • Oversee vendor relationships, budgets, resource planning, and inbound request prioritization to ensure strategic alignment and operational excellence.
  • Serve as enterprise web subject matter expert for enterprise web properties, advising on strategy, innovation, trends, and risk mitigation.
  • Travel up to 20%; occasional work outside standard business hours as required.
  • Supervise one or more administrative or professional staff.
  • Perform other duties as assigned.

What You'll Bring:
  • Bachelor's degree in related field and a minimum of 9 years related experience or an equivalent combination of education and experience.
  • Experience managing staff and teams.
  • Experience developing marketing plans and measuring results.
  • Experience cultivating and managing client relationships.
  • Experience leading complex project and program/account management including financial responsibilities, and measuring results of strategic plans and programs.

Desired Qualifications:
  • Experience in global NGO or multinational organizational contexts with multilingual content and regionalized operations.
  • Demonstrated leadership in enterprise web strategy or large-scale web operations for global organizations.
  • Proven success driving performance improvements using testing, analytics, and experimentation.
  • Hands-on experience with Adobe Experience Manager (AEM), governance standards, compon

About the Company

U

USA The Nature Conservancy

The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.

We address the most pressing conservation threats at the largest scale. Thanks to the support of our more than 1 million members, we’ve built a tremendous record of success since our founding in 1951:
  • We've protected more than 119 million acres of land and thousands of miles of rivers worldwide — and we operate more than 100 marine conservation projects globally.
  • We work in all 50 states and more than 72 countries — protecting habitats from grasslands to coral reefs, from Australia to Alaska to Zambia.
  • We address threats to conservation involving climate change, fresh water, oceans, and conservation lands.
COMPANY SIZE
2,500 to 4,999 employees
INDUSTRY
Nonprofit Charitable Organizations
FOUNDED
1951
WEBSITE
http://www.nature.org

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