Digital Ad Operations Coordinator

Digital Ad Operations Coordinator

The Digital Ad Operations Coordinator plays a key role in the execution, coordination, and performance tracking of direct-sold digital advertising campaigns across display, video, and high-impact formats. This position partners closely with Sales, outsourced trafficking teams, and cross-functional stakeholders to ensure campaigns are launched accurately, meet contractual KPIs, and deliver a strong client experience. This is an entry-level opportunity for candidates looking to build a foundation in digital ad operations, including campaign setup, troubleshooting, reporting, and client support. The ideal candidate is detail-oriented, process-driven, collaborative, and eager to develop technical and analytical skills within the digital advertising space.

Essential Duties & Responsibilities:

• Coordinates and ensures quality of campaign builds by working closely with outsourced trafficking partners.
• Ensures campaign elementsincluding targeting, creative assets, flight dates, and delivery goalsare accurate, aligned with order management systems, and meet client KPIs.
• Maintains consistent and accurate campaign documentation across platforms.

• Supports successful execution of custom, high-impact, and sponsorship campaigns by ensuring creative, sequencing, and timing requirements are met.
• Contributes to launch readiness and internal communication to ensure seamless campaign activation.

• Contributes to campaign quality by identifying delivery discrepancies, pacing issues, and technical errors.
• Facilitates timely escalation and resolution of issues by collaborating with senior team members, engineering, and external partners.
• Helps drive continuous improvement by documenting recurring issues and supporting process enhancements.

• Supports ongoing campaign performance by monitoring pacing, delivery trends, and key metrics.
• Identifies potential risks to delivery and contributes to optimization efforts, including adjustments to creative rotation, pacing, and targeting under guidance.

• Delivers accurate and timely reporting to support internal stakeholders and Sales teams.
• Provides visibility into campaign performance through standard and ad hoc reports, and contributes insights by identifying trends or anomalies.

• Collaborates with Sales, Creative, Product, and Revenue Operations teams to support campaign execution and optimization.
• Acts as a liaison between internal stakeholders and outsourced partners to ensure alignment and efficient communication throughout the campaign lifecycle.

Minimum Qualifications:

• 1+ year of experience in digital advertising, marketing operations, or campaign coordination
• Demonstrated understanding of digital advertising concepts (impressions, clicks, targeting, pacing, flighting)
• Strong written and verbal communication skills, with attention to detail
• Demonstrated ability to manage multiple priorities in a fast-paced, deadline-driven environment
• Effective cross-functional collaboration
• Proficiency in Excel or Google Sheets

Preferred Qualifications:

• Familiarity with ad servers (Google Ad Manager preferred)
• Experience supporting direct-sold (IO-based) campaigns or trafficking workflows
• Exposure to reporting or data visualization tools (e.g., Looker, Tableau, Power BI)
• Basic knowledge of digital creative specifications and tracking

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.