Digital Ads and Community Manager

Job Summary

The Digital Ads and Community Manager develops and executes digital advertising and community engagement strategies to increase audience awareness, engagement, membership, fundraising revenue, and supporter retention. The role combines paid media management, social media community building, analytics, and digital fundraising to grow and strengthen online audiences.

Key Responsibilities

• Develop and execute full-funnel digital advertising strategies across paid search, display, programmatic, CTV/OTT, and emerging channels.
• Plan, launch, monitor, and optimize paid media campaigns using A/B testing and performance data.
• Analyze CPM, CTR, CPA, ROAS, engagement, conversion, and other campaign metrics.
• Manage digital advertising budgets and optimize spending based on campaign performance.
• Develop data-driven recommendations for advertising creative, targeting, messaging, and audience growth.
• Build and manage membership or subscription-based digital communities.
• Develop community engagement strategies across YouTube, TikTok, Instagram, Patreon, and other social platforms.
• Establish community guidelines, moderation practices, and engagement protocols.
• Monitor and respond to comments, questions, and audience feedback.
• Analyze community sentiment, engagement, growth, and retention metrics.
• Identify user-generated content and opportunities to strengthen audience relationships.
• Collaborate with fundraising, marketing, communications, editorial, content, and analytics teams.
• Develop measurement frameworks to track the supporter journey from advertising exposure through engagement and conversion.
• Prepare campaign and community performance reports with actionable recommendations.

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 3–5 years of experience in digital advertising and paid media.
• 3–5 years of experience in social media and community management.
• Experience with paid search/SEM, programmatic display, native advertising, and CTV/OTT.
• Experience managing and optimizing digital advertising campaigns and budgets.
• Strong knowledge of social media platforms and online community management.
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong analytical, writing, communication, and project management skills.
• Ability to develop persuasive marketing and fundraising content.
• Ability to manage multiple priorities and work collaboratively.

Arlington, Virginia, United States

2026 Nov 5th Veterans Day - WETA