Acquisition Strategy, Advertising, Analysis Skills, Artificial Intelligence (AI), Campaigns, Communication Skills, Content Development, Customer Acquisition, Detail Oriented, Facebook, Lead Generation, Leadership, Looker, Marketing, Marketing Campaign, Marketing Presentation, Multiplatform/Cross-Platform, Multitasking, Online Marketing, Organizational Skills, Performance Analysis, Performance Reviews, Power BI, Presentation/Verbal Skills, Project/Program Management, Reporting Dashboards, Sales Management, Spanish Language, Tableau, Writing Skills, YouTube
Digital Advertising & Analytics Specialist
Summary
Our client is seeking a Digital Advertising & Analytics Specialist to lead paid media performance, analytics reporting, and data-driven marketing insights across multiple brands. This individual will serve as the organization's subject-matter expert in digital advertising strategy, campaign optimization, and marketing analytics.
Requirements
- 4+ years of experience in digital advertising, paid media, or marketing analytics.
- Strong expertise in Google Ads campaign management and optimization.
- Experience managing paid social campaigns across platforms including Meta (Facebook & Instagram), TikTok, Pinterest, and YouTube.
- Experience building and maintaining dashboards using tools including Looker Studio, Power BI, Tableau, Supermetrics, and similar reporting platforms.
- Strong analytical skills with the ability to interpret campaign performance data and provide recommendations.
- Experience creating and presenting reports to leadership and business stakeholders.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and priorities with minimal supervision.
- Strong attention to detail and organizational skills.
- Ability to work on-site in Troy, Michigan, two days per week (Tuesdays and Thursdays).
- Approximately 5 years of digital advertising and analytics experience.
- Previous experience as a Google Ads Account Manager or agency-side digital marketing professional.
- Experience presenting advertising performance and recommendations to C-suite executives.
- Experience supporting multi-brand organizations.
- Knowledge of lead generation and customer acquisition strategies.
- Experience with marketing attribution and advanced analytics reporting.
- Familiarity with the AI tools used to improve efficiency in reporting, analysis, and content development.
- Experience creating executive-level presentations and marketing performance reviews.
Preferred
- Previous experience as a Google Ads Account Manager or agency-side digital marketing professional.
- Experience presenting advertising performance and recommendations to C-suite executives.
- Spanish language proficiency.
This is a 6-12-month Contract with the potential to convert to a Contract with our MI client. Employee benefits include Medical/Dental Benefits, Paid time off, Paid Holidays, and a 401(k) plan (with an immediately vested company match) available through TriCom during the contract period. H-1 B visa sponsorship is not available for this position. No third-parties, please.
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TriCom Technical Services LLC