Digital Advertising Product Manager

Hearst

New York, NY

JOB DETAILS
SALARY
$85,000–$110,000 Per Year
SKILLS
Advertising, Advertising Operations, Audio Streaming, Broadcasting, Community and Social Services, Customer/Client Research, Digital Media, Ecosystems, Journalism, Legal, Market Entry Strategy, Marketing, Multimedia, Pricing, Product Development, Product Management, Product Planning, Product Support, Product/Service Launch, Sales, Television Broadcasting, Training Tools
LOCATION
New York, NY
POSTED
Today

Job Description Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling Hearst Television's core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O. Reporting to the Vice President, Advanced Advertising, the PM helps inform product roadmaps, supports go-to‑market planning, and enables sales through training and tools. This role works closely with Sales, Ad Ops, and Engineering to ensure product success and revenue impact.This role requires in‑office presence. Candidates may be considered for this role at any Hearst Television location.Responsibilities Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)Collaborate with stakeholders to help define features, pricing, and competitive positioningDevelop sales materials, positioning documents, and use‑case collateral, in partnership with Product MarketingTrack adoption, performance, and user feedback to inform iterations in the product development flywheelSupport GTM execution for product launches and enhancementsPartner with Ad Ops on implementation requirements and workflowsGather feedback from advertisers and sales to influence roadmapEnable sales through playbooks, product briefs, and training sessionsQualifications Bachelor's degree in Marketing, Business, Media or related field2+ years experience in digital media, ad tech, or product marketingKnowledge of OTT/CTV ecosystem and advertising technologiesAbility to translate strategy into tactical deliverablesExperience with roadmap development and go‑to‑market supportStrong collaboration and communication skillsValues in Action At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.Benefits Medical | Dental | Vision401(k) matchingEmotional Wellness SupportPaid Time OffPaid Parental LeaveLGBTQ+ Health ServicesCompensation The estimated base salary range for this role is between $85,000 and $110,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.About Us Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.Equal Opportunity Employer We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.#J-18808-Ljbffr

About the Company

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Hearst