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Digital Advertising Specialist

Advertising Specialty Institute

Trevose, PA

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JOB DETAILS
SALARY
$55,000–$58,000 Per Year
LOCATION
Trevose, PA
POSTED
30+ days ago

ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients' success every step of the way.

ASI currently has a hybrid work model. This position requires in person attendance at our office in Trevose, PA on Tuesdays & Wednesdays.

Reporting to the Manager, Digital Advertising Operations, the Digital Advertising Specialist's primary responsibility is to manage digital advertising accounts by analyzing current trends, using discretion on how to deliver expected impressions and implementing these changes to ensure revenue attainment by campaign.

The salary range for this position is $55,000.00 - $58,000.00.

Responsibilities:

  • Develop, implement, and manage digital advertising campaigns.
  • Manage digital advertising accounts, analyzing accounts for optimal performance (i.e. increasing impressions, clicks, ad spend, and improving CTR).
  • Develop strategies to drive search traffic to supplier product details page to increase Supplier ROI.
  • Manage campaigns by implementing advertising campaigns and creative.
  • Tests, paces and monitors delivery of and reporting on ad campaigns.
  • Troubleshoot, resolve and communicate and issues affecting the delivery of a campaign.
  • Create monthly forecasts that are up-to-date and accurate.
  • Create monthly reports, which clearly highlight account performance while providing strategic ideas for future growth and variance explanations.
  • Conduct regular meetings with sales and management to review campaign performance and present recommendations to improve client ROI.

Requirements:

  • 1-3 years of professional experience.
  • Bachelor's degree in marketing, advertising or communications preferred or equivalent experience
  • Excellent verbal, written and time-management skills.
  • Analytical and a problem solver.
  • Proven ability to multi-task and be flexible with day-to-day responsibilities.
  • Excellent attention to detail skills.
  • Proven ability to be diplomatic and work with internal departments and our customers.
  • Must be proficient with Microsoft Excel and be able to learn other software programs quickly.
  • Intermediate level in Microsoft suite: Word, Outlook, Access, and PowerPoint.

ASI offers full-time employees a comprehensive benefits package including:

  • Medical, Dental, and Vision coverage, available on day one of employment.
  • Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
  • 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
  • Free Health and Wellness programs.
  • Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
  • Day one 401(k) with company match.
  • Paid holidays, floating days, and paid time off (PTO).
  • Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI's Diversity and Inclusion Blog Posts. 

Visit our company career web site at www.asicareers.com.

About the Company

A

Advertising Specialty Institute

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur.  

COMPANY SIZE
100 to 499 employees
INDUSTRY
Advertising and PR Services
EMPLOYEE BENEFITS
Employee Referral Program, Flexible Spending Accounts, Employee Events, Retirement / Pension Plans, Tuition Reimbursement, Work From Home, Game Rooms, Life Insurance, Military Leave, On Site Cafeteria, Parking, Prescription Drug Coverage, Professional Development, 401K, Childcare
FOUNDED
1950
WEBSITE
http://www.asicentral.com/

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