Digital Advisor

The Digital Advisor will advise clients on their digital marketing strategy with focus on the client’s Internet presence and use of L2T’s digital marketing products. On a daily basis, the Digital Advisor will also provide first tier technical support, product training, and feature information and consult with clients on new product (s) that align with the client’s business objectives. In this role, the Digital Advisor is expected to deliver monthly reporting to decision makers and to consult with them on ways to improve the performance of their digital marketing solutions. The Digital Advisor will utilize strong understanding of L2T’s suite of products and industry knowledge to ensure maximum customer value and satisfaction.

Job Responsibilities

• Communicate with clients and Business Development Managers and express clients’ needs to SEM team.
• Work with Accounting and Operations during client contract phase and ensure that all budget change orders are processed through the appropriate channels.
• Create monthly billing for all assigned clients.
• Develop timetables, set deadlines and follow up with SEM and sales teams to ensure new campaign launches are completed correctly and on time.
• Produce monthly campaign performance reports for each managed client.
• Respond to requests from the client or client’s Business Development Manager in a timely manner.
• Work with SEM Managers to assist in resolving minor issues that arise within a client’s campaign or project.
• Proactively contact clients to offer advice on areas to improve the performance of their digital marketing campaigns.
• Consult with clients on best practices relating to their digital marketing strategy as well as the best use of L2T products. Provide estimates for increased budgets and new products that will enhance the dealer’s digital marketing strategy.
• Collaborate with the Sales Team on new opportunities as well as re-contracting and repackaging opportunities.
• Obtain new monthly digital advertising sales to meet quotas.
• Review client reporting and provide advertising analysis on a monthly basis.
• Identify opportunities for improvement for with PPC, SEO, Social Media, Reputation Management and lead generation opportunities.
• Act as a contact for members of the Sales Team, provide information and individual client success and areas for improvement, and assist with successful implementation of objectives.
• Use strong technical and business development skills to increase client’s utilization of current products/technology as well as sales of new technologies as they are released.
• Monitor campaigns on a weekly basis for any performance issues.

Skills & Requirements

Desired Skills and Experience

• Bachelor’s degree required
• Entry-level candidates to candidates with 1-3 years of work experience invited to apply. Agency/marketing experience is a plus.
• Able to meet deadlines, adjust to dynamic workflow and operate in a fast-paced environment
• Strategic thinker with the ability to come up with new, creative solutions
• Exceptional verbal and written communication skills
• Strong understanding of Internet and basic computer programs such as PowerPoint and Excel.
• Ability to learn new computer programs.
• Passion for digital marketing & knowledge of Search Engine Marketing a plus.
• Proactive, with the ability to work independently while collaborating coordinating with teams of coworkers.