Digital Business Analyst – eCommerce & CRM

Location: Hybrid, Schaumburg, IL  | Status: Full-Time, Exempt

About the Role

We’re seeking a B2B Digital Business Analyst – eCommerce & CRM to help drive the growth and adoption of a modern digital commerce and customer relationship platform. In this key role, you’ll partner closely with cross-functional teams across marketing, sales, product, and technology to design and deliver enhancements that improve user experience, strengthen customer engagement, and create measurable business value.

What You’ll Do

Business Analysis & Stakeholder Collaboration

• Partner with stakeholders across sales, marketing, and product to understand business objectives, challenges, and KPIs.
  
  
• Translate business needs into clear, actionable use cases and requirements.
  
  
• Facilitate workshops, interviews, and process reviews to gather and prioritize requirements.
  
  
• Create documentation including user journeys, business models, and “as-is/to-be” process flows.
  
  

Feature Delivery & Technical Collaboration

• Work closely with development teams to translate requirements into user stories, wireframes, and workflows.
  
  
• Support the full project lifecycle, including backlog refinement, sprint planning, and testing.
  
  
• Lead User Acceptance Testing (UAT), ensuring all requirements are met before deployment.
  
  

Adoption & Change Management

• Drive adoption of new platform features through user training, onboarding, and communication.
  
  
• Provide go-live support and resolve user issues post-launch.
  
  
• Gather and apply user feedback for continuous improvement.
  
  

Performance & Competitive Insights

• Conduct competitive research to benchmark best practices and identify new opportunities.
  
  
• Define key platform metrics and develop reporting frameworks.
  
  
• Analyze usage data and customer behavior to deliver insights that inform future enhancements.
  
  

Requirements

What We’re Looking For

• Experience in designing B2B self-service portals or digital catalogs. 
  
• Strong analytical skills with experience leveraging web analytics and usage data to improve performance.
  

• Minimum 6 years’ experience as a Business Analyst, with a focus on eCommerce & CRM.
  
  
• At least 3 years working with Agile or DevOps methodologies.
  
  
• 2–5 years of experience in B2B environments such as manufacturing, distribution, or similar industries.
  
  
• 2+ years hands-on experience with eCommerce and CRM solutions (BigCommerce and SAP C4 preferred).
  
  
• Strong communication and stakeholder management skills.
  
  
• Proficiency with Microsoft Office Suite, Jira, Confluence, and Microsoft Teams.
  
  
• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
  
  

Travel: Up to 10%