Digital Channel Email Production Manager

Digital Experience Email Production Manager

Digital Experience Email Production Manager

General Overview

Digital Experience is shaping the future of how connects with patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we take a bold approach by leveraging cutting-edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies to create seamless, personalized, and meaningful experiences.

This is an opportunity to lead transformative change by integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining healthcare experiences and building something extraordinary, we want you on this journey.

As a Digital Experience Email Production Manager, you will be part of Data, Digital & Analytics (DDA) organization. You will oversee the planning, coordination, and execution of email and lifecycle marketing campaigns while ensuring operational excellence, compliance, quality, and timely deployment across house email and VAE programs.

You will partner with cross-functional teams to deliver high-quality communications that support brands and customer engagement objectives. This role bridges marketing strategy with campaign execution by driving operational excellence, collaboration, and continuous improvement across Marketing, Product, Operations, and Agency teams. While primarily focused on email production today, the role will also help build the processes and capabilities needed to support future omnichannel customer experiences.

Key Responsibilities

• Campaign Execution: Plan, coordinate, execute, and optimize email and lifecycle marketing campaigns while ensuring compliance, quality, and technical excellence. Manage the complete production lifecycle, including intake, creative handoff, campaign setup, QA, UAT, approvals, deployment, and post-launch monitoring.
• Cross-Functional Collaboration: Work closely with Marketing, Product Owners, execution teams, analytics partners, and external agencies to deliver campaigns that drive customer engagement, conversions, and customer journey objectives.
• Project & Workflow Management: Manage multiple concurrent projects while balancing priorities, stakeholder expectations, technical requirements, approvals, timelines, and compliance standards.
• Process Improvement: Develop and maintain documentation, production workflows, campaign calendars, playbooks, standards, and best practices to improve operational efficiency and consistency.
• Stakeholder & Change Management: Serve as the primary point of contact for internal teams and external vendors while driving adoption of new tools, processes, and operational improvements.

Required Qualifications

• Strong hands-on experience with Marketing Automation, including Email Marketing and Lifecycle Marketing campaign execution.

• Experience managing campaign setup, audience segmentation, QA testing, optimization, deployment, and performance monitoring.

• Experience executing email campaigns with exposure to lifecycle marketing, triggered communications, or customer journey activation.

• Hands-on experience with marketing automation platforms such as:

• Adobe Journey Optimizer (AJO)

• Salesforce Marketing Cloud (SFMC)

• Braze

• Iterable

• Experience using marketing analytics platforms.

• Strong project management skills with the ability to manage multiple priorities and deadlines.

• Excellent communication, stakeholder management, and cross-functional collaboration skills.

• Experience working in healthcare or other highly regulated industries.

Preferred Qualifications

• Hands-on experience with Adobe Journey Optimizer (AJO).
• Experience supporting multichannel or omnichannel lifecycle marketing programs.
• Experience executing digital marketing initiatives across multiple customer engagement channels.
• Knowledge of omnichannel platforms, CRM systems, campaign automation tools, Adobe Experience Manager (AEM), or other Content Management Systems (CMS).
• Strong understanding of regulatory compliance and campaign governance within marketing operations.

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