Analysis Skills, Auditing, Budgeting, Campaigns, Channel Marketing, Communication Skills, Competitive Research, Content Development, Customer Conversion, Market Trend Analysis, Marketing, Merchandising, Microsoft Office, Online Marketing, Operations Processes, Organizational Skills, Pay-Per-Click Advertising, Performance Management, Performance Tuning/Optimization, Pricing, Problem Solving Skills, Process Improvement, Product Support, Retail, Return on Investment (ROI), Sales, Search Engine Keywords, Team Player, eCommerce, eCommerce (B2X) Marketing
At KENT WORLDWIDE, digital commerce is more than maintaining product listings - its about creating exceptional online experiences that connect customers with the products they rely on every day. Were looking for a Digital Commerce Analyst who enjoys turning data into action, optimizing performance across digital marketplaces, and identifying opportunities that drive growth. If youre energized by ecommerce, analytics, and making a measurable impact, wed love to have you on our team!
- This position is designed and intended to be performed on-site in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES
- Lead keyword, search, and category analysis to identify growth opportunities, improve product visibility, and support digital commerce strategy.
- Monitor competitive activity and marketplace trends, developing recommendations that strengthen merchandising performance and business results.
- Optimize product listings, content, and digital shelf execution to improve customer engagement, conversion, and brand consistency.
- Develop and maintain reporting frameworks, translating complex data into actionable insights for merchandising, marketing, and channel teams.
- Analyze ecommerce and digital marketing performance, providing data-driven recommendations that improve ROI and business outcomes.
- Manage and optimize PPC campaigns, including targeting, budget allocation, and performance improvements across digital channels.
- Support assigned retail partners by executing digital commerce initiatives, resolving issues, and ensuring alignment with ecommerce objectives.
- Conduct listing audits and implement enhancements that improve content accuracy, pricing integrity, operational effectiveness, and sales performance.
EDUCATION, EXPERIENCE, AND/OR QUALIFICATIONS
- Bachelor's Degree preferred (Business, Communications, Marketing, or related area of study)
- Experience with uploading ecommerce product catalogs on key retailer sites including but not limited to Amazon, Walmart, etc.
- 1 or more years of experience performing a similar role.
- Exposure to setting up and managing digital commerce PPC campaigns.
- Proficiency with MS Office Suite, particularly skilled at manipulating data in Excel.
- Ability to communicate effectively and stay organized.
- Driving results, managing performance and thinking creatively
- Ability to bring enthusiasm to teamwork.
TRAVEL
- 5-10% for training and possible trade shows
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Kent Precision Foods Group Inc