Digital Commerce Manager

Wilbert Funeral Services, Inc.

As a part of the global industrial organization Marmon Holdings-which is backed by Berkshire Hathaway-you'll be doing things that matter, leading at every level, and winning a better way. We're committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone's empowered to be their best.

The Digital Commerce Manager is responsible for leading the strategy, execution, and performance of Wilbert's digital commerce ecosystem with a deep understanding of digital marketing. This role drives revenue growth by optimizing digital storefronts, enhancing the end-to-end customer journey, and delivering a seamless, high-performing online experience in a B2B2X business model.

The Digital Commerce Manager plays a critical role in scaling online sales by leveraging data-driven insights, improving conversion rates, and continuously refining merchandising, marketing, and user experience strategies across all digital touchpoints.

Company Overview:

The Wilbert Group, which is part of Marmon Holdings, Inc., a Berkshire Hathaway Company and is a $300 million company with four industry-leading brands. The Wilbert Group offers a range of manufactured concrete products, including burial vaults, monuments, septic tanks, retaining walls, storm shelters, and agricultural precast products. The company operates manufacturing plants, warehouses, monument production facilities, a casket manufacturing plant, and crematories. The monument division produces granite memorials and markers, custom granite signage, and engraved brick pavers, and engages in wholesale monument sales.

Core Values: Integrity, Commitment, Innovation, Teamwork, Excellence

Position Overview:

The Digital Commerce Manager is responsible for leading the strategy, execution, and performance of Wilbert's digital commerce ecosystem with a deep understanding of digital marketing. This role drives revenue growth by optimizing digital storefronts, enhancing the end-to-end customer journey, and delivering a seamless, high-performing online experience in a B2B2X business model.

The Digital Commerce Manager plays a critical role in scaling online sales by leveraging data-driven insights, improving conversion rates, and continuously refining merchandising, marketing, and user experience strategies across all digital touchpoints.

Key Responsibilities:

• Lead Online Commerce: Manage Wilbert's website, ecommerce marketplace, and third-party integrations, ensuring brand consistency, optimal performance, and coveted user experience.
• Customer Experience Optimization: Enhance the end-to-end digital customer journey from discovery through purchase and post-sale engagement while improving site usability, navigation, checkout flows, and personalization to maximize satisfaction and conversion.
• Supplier Experience & Enablement: Own the end-to-end third-party supplier journey on the marketplace (onboarding, catalog/content standards, integrations, order workflows, and ongoing support), developing clear playbooks, training, and SLAs.
• Digital Strategy & Growth: Develop and execute a comprehensive digital commerce strategy aligned to business objectives identifying opportunities to expand online revenue, customer acquisition, and retention.
• Digital Merchandising & Content: Collaborate closely with Product Management to define assortment, pricing, and promotional strategies, while leading online merchandising initiatives that drive engagement and conversion through high-quality, accurate product content.
• Digital Marketing Strategy: Collaborate with teams to execute SEO, AEO, GEO, PPC, email marketing, and social media campaigns aimed at driving high-quality traffic.
• Data Analysis: Own and monitor key performance indicators (KPIs) related to online sales, analyzing data to identify trends, and making informed decisions to optimize performance.
• Inventory & Fulfillment: Coordinate with supply chain and logistics teams to ensure products are in stock and orders are fulfilled efficiently.
• Cross-Functional Leadership: Act as a bridge between Marketing, IT, Sales, Customer Service, and Operations to ensure a cohesive customer journey, platform stability, scalability, and innovation.

• Bachelor's degree in marketing, communications, business, information systems, or equivalent combination of education and experience.
• 5-7+ years of leadership experience in online marketplaces, online retail operations, ecommerce management, and digital marketing, with experience leading direct reports, projects, and cross-functional teams.
• Familiarity with web design principles, CRO strategies, UX/UI principles, and personalization tools
• Ability to interpret data, provide actionable insights, and make strategic decisions
• Excellent writing, editing, and proofreading skills
• Strong communication, leadership, and problem-solving skills
• Project management skills and the ability to meet deadlines
• Strong understanding of SEO, AEO, GEO and digital marketing principles
• Experience with analytics tools (Google Analytics or similar platforms)
• Experience with marketing automation and CRM systems
• Ability to lead and manage multiple projects, remain calm under pressure, work collaboratively, and maintain organizational brand standards
• Ability to effectively engage with team members of all levels and across departments
• On-Site or Hybrid role requiring presence at Corporate HQ (Leawood, Kansas).
• Valid driver's license and acceptable Motor Vehicle Report (MVR).