Digital Commerce Manager - Planetbox

Role OverviewWe're looking for a Digital Commerce Manager to lead PlanetBox's digital business across DTC ecommerce, Amazon, email, SMS, and loyalty. Working from annual business goals established by the broader team, this role will develop the digital strategy, tactical plans, and clear KPIs needed to achieve those goals, using performance insights and digital expertise to continually identify opportunities for growth.This role balances strategic leadership, analysis, and hands-on execution within a highly collaborative Brand Team. This position will lead the business and performance side of our digital channels while partnering closely with Brand and Creative to turn ideas into integrated campaigns and experiences that connect our brand with measurable business results.Ecommerce Strategy & Site Management

Lead and execute PlanetBox's ecommerce growth strategy across acquisition, conversion, retention, and AOV, translating annual business goals into clear digital priorities and tactics.

Own onsite merchandising and optimization, partnering with internal teams on landing pages, PDP content, promotional experiences, and site updates to create a cohesive customer journey from campaign touchpoint through purchase and retention.

Develop and manage testing and optimization initiatives, including A/B testing, personalization, merchandising, and UX improvements (working knowledge of HTML/CSS a plus, no coding required).

In collaboration with the Brand Team, create quarterly and seasonal ecommerce plans with clear KPIs that ladder up to annual business goals.

Lifecycle Marketing: Email, SMS & Loyalty

Own and deploy the email and SMS campaign calendar across product launches, promotions, seasonal campaigns, and evergreen initiatives.

Develop campaign strategy and messaging, translating business priorities into clear briefs and content for Creative.

Own and optimize automated lifecycle flows and segmentation.

Manage and evolve PlanetBox's loyalty and referral programs, identifying opportunities to increase repeat purchase and customer engagement.

Test and optimize email and SMS performance, using campaign and customer insights to improve engagement, conversion, and retention.

Amazon Strategy & Management

Partner with the Amazon team to help develop PlanetBox's Amazon strategy with a focus on revenue growth, profitability, discoverability, conversion, paid strategy, and creative needs.

Manage and optimize Amazon product listings, A+ Content, and Brand Store content.

With the Amazon team, monitor and report out sales and performance data to identify opportunities across assortment, content, promotions, and advertising.

Monitor ratings, reviews and communicate issues with teams when action is needed.

Performance, Analytics & Optimization

Establish and own KPIs across DTC, Amazon, email, SMS, loyalty, and other ecommerce initiatives that clearly ladder up to annual business goals.

Regularly evaluate performance against goals, identify gaps and opportunities, and adjust tactics to keep the digital business on track.

Communicate key performance insights and recommendations to cross-functional partners and leadership.

Use ecommerce, lifecycle, and Amazon performance insights to inform broader marketing decisions and creative strategy.

Project & Cross-Functional Management

Develop clear timelines, briefs, and deliverables, keeping projects on track and effectively communicating priorities and updates to contributors and stakeholders.

Prioritize effectively during high-volume periods when multiple channels and business needs require attention.

Serve as a key connector between the Brand Team, cross-functional Lifetime Brands teams, and external partners, ensuring alignment across priorities and initiatives.

Qualifications

4+ years of ecommerce or digital marketing experience, ideally within a consumer or DTC brand.

Demonstrated experience balancing strategic ownership with hands-on execution.

Strong experience with Shopify and ecommerce merchandising.

Hands-on experience with Klaviyo or a similar email/SMS platform, including campaigns, segmentation, automation, and lifecycle flows.

Strong analytical skills with the ability to translate business goals and performance data into actionable digital strategies and tactics.

Meaningful experience managing or contributing to an Amazon business, including content, merchandising, promotions, advertising, and performance analysis.

Strong communicator and collaborative partner who can work effectively across creative, brand, performance marketing, and leadership teams.

What Success Looks Like

PlanetBox has a clear, proactive ecommerce plan rather than reacting to channel needs as they arise.

PlanetBox and the Amazon team are aligned on a consistent strategy for growth, optimization, and brand presentation.

Email, SMS, loyalty, and automated flows are thoughtfully managed and continually improving.

Major launches and promotional periods are coordinated across site, Amazon, lifecycle, social, and paid media.

Performance reporting consistently leads to decisions, tests, and meaningful action.

Location: Seattle/Hybrid work schedule