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Digital Communications Specialist

Children's Hospital of the King's Daughters

Norfolk, VA

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JOB DETAILS
SKILLS
AP Stylebook, Advertising, Advertising Placement, Best Practices, Brand Marketing (Branding), Business Strategy, Calendar Management, Campaigns, Communication Skills, Content Development, Content Management, Content Management Systems (CMS), Corporate Communications, Creative Writing, Editorials, Facebook, Healthcare, Intranet, Journalism, Leadership, Maintain Compliance, Marketing Communications, Media Campaigns, Microsoft Office, Multiplatform/Cross-Platform, Multitasking, Newsletter, Online Marketing, Performance Analysis, Performance Metrics, Physical Demands, Presentation/Verbal Skills, Regulatory Compliance, Search Engine Optimization (SEO), Social Media, Writing Skills
LOCATION
Norfolk, VA
POSTED
1 day ago
  • GENERAL SUMMARY
    • The Digital Communications Specialist is responsible for the development, enhancement and ongoing evaluation of the enterprise-wide corporate communications and digital marketing initiatives, ensuring alignment with the organizational strategic priorities. The role plays a key part in advancing digital engagement by contributing to content management, digital advertising efforts, and audience experience enhancements. Reports to department leadership.
  • ESSENTIAL DUTIES AND RESPONSIBILITIES
    • Responsible for day-to-day internal and external communications, including content development, creative writing, and newsletter production.
    • Supports the planning, development, and execution of multi-channel digital communications initiatives (e.g., website, email, intranet, and social media).
    • Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup.
    • Executes public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO).
    • Contributes to and maintains content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities.
    • Monitors content performance metrics (e.g., engagement, reach, impressions) and identifies opportunity to enhance content effectiveness.
    • Collaborates with internal and external stakeholders to develop content for digital and print that supports departmental and organizational priorities and strengthens brand identity.
    • Ensure consistency in messaging, branding, and tone across all digital channels in alignment with CHKD's voice, visual identity, and editorial standards.
    • Stays current on digital communication trends and best practices to enhance communication effectiveness and engagement.
    • Ensures compliance with healthcare regulations and internal policies in all communications.
    • Responsible for the execution of multiple, concurrent projects.
    • Performs other duties as assigned.
  • LICENSES AND/OR CERTIFICATIONS
    • Required Licenses and/or Certifications
      • None required.
  • MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
    • Required Education and Experience
      • Bachelor's degree in Marketing, Communications, Journalism, or related discipline required.
      • Two to three years professional experience in corporate communications, digital content management, advertising, or a related role.
    • Required Knowledge, Skills and Abilities
      • Effective written and verbal communication skills, with strengths in creative writing and editing.
      • Advanced knowledge of grammar, AP style and Microsoft Office.
      • Experience working with content management systems and other communications tools.
      • Demonstrated knowledge of current communication best practices, including platform-specific content optimization and audience engagement.
      • Ability to support multiple priorities and work independently in a fast-paced environment.
  • WORKING CONDITIONS
    • Normal office environment with little exposure to excessive noise, dust, temperature and the like.
  • PHYSICAL REQUIREMENTS
    • Click here to view physical requirements.

About the Company

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Children's Hospital of the King's Daughters

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