Digital Content Generalist

POSITION OVERVIEW

We are seeking a versatile Digital Content Generalist with exceptional writing skills to create clear, compelling, and brand-aligned communications for a nonprofit human services agency. This role is heavily focused on writing and editing and is responsible for developing content across both internal and external channels, including employee communications, digital platforms, and public-facing materials.

The role supports employee and community engagement by developing content for employee and event announcements, leadership messages, intranet content, newsletters, campaigns, website updates, social media, and other digital channels. The ideal candidate is a strong storyteller who can translate organizational and program updates, community impact, and change initiatives into compelling content that informs, engages, and builds trust with employees, stakeholders, and the broader community.

ESSENTIAL FUNCTIONS:

• Write, edit, and proofread communications for internal and external audiences, including employee emails, newsletters, intranet pages, website content, social media posts, announcements, and campaign materials.
• Develop content from concept through final draft, ensuring accuracy, clarity, consistency, accessibility, and alignment with the organization's mission, voice, and brand.
• Adapt tone, structure, and format for different audiences, including frontline staff, managers, leadership, community partners, and the public.
• Create and maintain external-facing content such as website pages, blog posts, impact stories, and social media messaging.
• Manage multiple communications projects simultaneously, meeting deadlines while maintaining strong editorial standards.
• Review and update existing content (internal and external) to ensure messaging remains current, relevant, and consistent across platforms.
• Support editorial planning and maintain content calendars for campaigns, organizational initiatives, leadership communications, employee engagement, and external communications efforts.
• Monitor and assess program performance using analytics and defined success measures and to develop relevant metrics to track campaign effectiveness and inform optimization.
• Use the communications technology stack to draft, manage, and publish content across platforms, including the intranet and website, ensuring accuracy and consistency.

EDUCATION and/or EXPERIENCE:

• Bachelor's degree in Communications, English, Journalism, Marketing, or a related field, or equivalent practical experience.

• 3+ years of professional experience in communications, content writing, editorial, employee communications, marketing, public relations, nonprofit communications, or a similar role.

• Outstanding writing, editing, and proofreading skills with a strong command of grammar, style, tone, and plain-language communication.

• Demonstrated ability to write effectively across multiple formats, including email, intranet, newsletters, websites, social media, and leadership communications.

• Strong organizational skills, attention to detail with the ability to manage competing priorities while managing confidential and service-related information with discretion.

PHYSICAL DEMANDS:

The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. This position will work full-time in an office environment, although the nature of the work may sometimes lead to outside meetings.

All job requirements listed indicate the minimum level of knowledge, skills, and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Employees may be required to perform any job-related function as directed by their supervisor.