Digital Content Manager 2

Responsibilities:

H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores throughout Texas and Mexico, with annual sales generating over $31 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts and outstanding service. Our Digital Marketing team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need.

 

As a Senior Digital Marketing Content Manager I, you’ll apply a deepunderstanding of all platforms and consumer behavior, and pro-actively look for new and innovative ways to leverage those insights and possibilities. You’ll also execute new opportunities that come from the changing world of digital.

 

Once you’re eligible, you’ll become an Owner in the company, so we’re looking for commitment, hard work, and focus on quality and Customer service. “Partner-owned means our most important resources—People—drive the innovation, growth, and success that makes H-E-B The Greatest Omnichannel Retailing Company.

 

Do you have a:

HEART FOR PEOPLE… advanced relationship-building skills?
HEAD FOR BUSINESS… expertise to apply your knowledge of how ad platforms apply to consumer / customer behavior?
PASSION FOR RESULTS… drive to work complex issues with a strong sense of ownership and urgency?

 

We are looking for:
a bachelor’s degree, 5+ years of experience
someone with a passion for creation, digital marketing, and managing projects

What is the work?
Communications / Design & Development:
Applies a deep understanding of H-E-B business and how to engage other parts of the business to working with different stakeholders / teams to serve customers
Writes / edits content for digital marketing campaigns, including websites, emails, social media, display banners, streaming radio, video scripts, etc.
Concepts creative for campaigns with team; generates ideas for photos, videos, other digital assets; manages creative process with team from ideas to reality
Monitors H-E-B's social media presence, sifts for insights and trends and creates actionable ideas from what customers are saying online
Reviews / approves submitted content for accuracy, completeness, and correctness
Establishes / ensures consistent voice and grammatical standards for each brand and campaign (e.g., H-E-B, Primo Picks)
Works with H-E-B Partners and business units to proactively solicit details needed to create content that delivers on business goals; translates concepts and strategies into engaging copy that
conveys brand tone and encourages customers to take desired actions
Analyzes website, email, media metrics or content effectiveness; adjusts content to improve on business goals

Maintains / shares knowledge of social / digital platforms through insights, immersion, regular interaction to create customer-first, channel-tailored content
Ensures continuous digital innovation aimed at establishing H-E-B as a leader in digital marketing
Creates and assigns content to online editors and freelance writers that appeals to digital audience with the goal of driving traffic to digital channels
Builds and maintains relationships with business units, third-party vendors, and agencies to reach business objectives for digital promotions

 

Strategy:
Builds / leads content management strategy and workflow; creates content using some HTML within content management systems
Ideates new robust campaigns / programs; executes outside standard pod work to position H-E-B as a leader in the digital space
Executes / manages relationships for bring on new vendors and partners; evaluates potential to bring on new technologies that help drive business (includes contracting, understanding ROI,
recommending a way forward)
Partners with designers, account managers, and business units to maximize message impact through design and marketing concepts
Manages contracting and invoicing with partnerships / sponsorships / vendors
Monitors competitive initiatives; stays current on digital marketing innovations; identifies opportunities for H-E-B
Strategizes on / manages H-E-B special business unit social accounts (Blooms, Restaurants, etc.)

 

What is your background?

Bachelor’s degree in communications, journalism, digital marketing, a related field, or comparable experience
5+ years of experience in digital marketing, editing, journalism, or related work
Experience in ad brand copywriting
Experience in search optimization strategies, content management systems (CMS), and HTML

 

Do you have what it takes to be a fit as a Sr Digital Mktg Content Manager at H-E-B?
Advanced working knowledge of search engine optimization strategies, content management systems (CMS), HTML, and all digital platforms as storytelling vehicles and advertising capabilities
Advanced relationship-building skills
Advanced verbal / written business communication skills
Strong time- / project management skills
Strong PC skills, including MS Office
Ability to interact with customers and clearly present concepts
Ability to evaluate and concept digital marketing solutions in the evolving landscape of digital media, including social, mobile, video, etc.

 

Can you…
Function in a fast-paced, retail, office
environment
Travel by car or plane with overnight stays

- Work extended hours