Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.About WBKO: WBKO is home to award‑winning journalism in the heart of south‑central Kentucky between Louisville and Nashville. WBKO is the dominant source for local news and entertainment in the Bowling Green area and operates the ABC, FOX, Telemundo, and CW affiliates. We are proud to serve our community and nurture our employees to grow professionally in an encouraging environment. Bowling Green is the third largest and fastest growing city in Kentucky, and is “geared for fun” as the home of the Corvette, the Bowling Green Hot Rods baseball team, an active arts scene, countless caves and hiking trails, ready to be explored!Job Summary/Description: WBKO News is searching for a digital content manager/assignment editor. The ideal candidate is a news leader and innovator who wants to grow the audience as well as lead and direct the creation of local news content across newscasts, digital, mobile app, streaming, and social media platforms.Duties/Responsibilities include, but are not limited to: Manage the digital content team and lead digital strategy to grow digital, social media, and streaming audiences and engagementMonitor news sources to ensure news is being appropriately coveredPlan and execute multiplatform news coverageAssist with the daily flow of news to the newsroom for appropriate coverage on–air and on the station's digital/ streaming platformsLead our team to develop workflows that deliver our content 24/7 with storytelling that is optimized for each screenChampion the creation of vertical videos as a reporting toolAnalyze and actively use data and metrics to inform editorial and strategic decisionsActively partner with the News Director and other station leaders to lead a cross‑platform strategyOversee all station social media, including Facebook, X, Instagram, YouTube, TikTok, and other emerging platformsLead the content team in identifying new content types and technology to help serve new audiencesCreate unique, engaging, and shareable local contentTeach, coach, and mentor our content team in best practices for journalism ethics, writing, and SEOHold newsroom employees and newsroom content accountable to established ethical and editorial standardsLead the digital response during breaking news, ensuring immediate and accurate online updates, push alerts, live streams, and social media updates in coordination with the newsroomEnsure all content follows WBKO News' brand and is consistent in style, quality, and toneHelp manage content calendars and ensure timely delivery of all content, especially during breaking news and weatherQualifications/Requirements: Bachelor's degree in journalism, communications, or equivalent experienceProven track record of digital news experience or equivalent experienceSolid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local contentAbility to calmly handle live, breaking news situationsAn eye for detail, strong journalism writing skills, and AP style proficiencyExperience analyzing data and identifying behavioral trendsMust have the ability to work under pressure and meet deadlinesAbility to be flexible with the schedule when neededAbility to be part of a weekend on‑call manager rotationMust be a team player, highly organized, and comfortable multi‑tasking and prioritizingIf you feel you're qualified and want to work with a great group of people, go to you may type in the job title, station call letters, or click on apply now , upload your resume, cover letter, and referencesCurrent employees who are interested in this position can apply through the Gray‑TV UltiPro self‑service portalWBKO-TV/Gray Media is a drug‑free companyAdditional Info: Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.Copyright 2026 WBKO. All rights reserved.#J-18808-Ljbffr