Digital Content Manager

Overview

We are seeking an experienced and strategic Digital Content Manager to lead the content creation and implementation for our websites including Advisor Hub Travel Agent resource portal, Windstarcruises.com, and other CMS content projects. This role will oversee the development, organization, and execution of all content, ensuring it aligns with our brand voice, goals, and user experience standards. The ideal candidate is both a creative storyteller and a meticulous project manager, with a proven track record of delivering engaging, user-centric websites for B2B/Travel Agent and B2C/Guest facing audiences.

Responsibilities

Content Strategy & Planning:

• Develop and implement a comprehensive content management process to efficiently manage intake of web content update requests
• Collaborate with stakeholders to define website goals, user stories, and content needs.
• Provide detailed content statuses, including timelines, milestones, and deliverables.

Content Creation & Development:

• Write, edit, and oversee the creation of website content, including landing pages, product/service descriptions, and multimedia elements/resources for Travel Advisor website in collaboration with Trade Marketing Team.
• Support the storage and organization of image/video content in digital asset management platform. Help maintain the DAM and more importantly, help us drive innovation by identifying and implementing new Cloudinary features and integrations.
• Ensure all content is engaging, accurate, and optimized for SEO and accessibility (where applicable).
• Coordinate with designers and multimedia creators to develop visual assets that complement written content.
• Partner with Web Development, IT, and Trade Marketing teams to manage content upload and gathering for the redesigned Advisor Hub website once delivered by 3rd party development team or assist in continued content updates on the new B2C website as needed until the new Advisor Hub is online.

Project Management:

• Serve as a project lead for website content development, ensuring all content is delivered on time and meets quality standards.
• Collaborate with cross-functional teams, including design, web development, marketing, and IT, to align content with overall website objectives.
• Track progress, manage deadlines, and provide regular updates to stakeholders.

Content Organization & Maintenance:

• Create and maintain a centralized content inventory to track and manage the use of images, copy, and multimedia assets across digital platforms.
• Implement processes to ensure the consistent use of correct images and copy throughout the website.
• Establish and maintain a content structure and navigation system that enhances user experience and supports business goals.
• Plan for ongoing updates and maintenance to keep content fresh, relevant, and engaging.

Quality Assurance:

• Proofread and edit all website content to ensure grammatical accuracy, brand consistency, and adherence to style guidelines.
• Conduct user testing and gather feedback to refine content before launch.
• Implement best practices for web content usability, readability, and engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content creation, management, or digital marketing, with a focus on website projects.
• Exceptional writing, editing, and storytelling skills.
• Proficiency with Content Management Systems (e.g., WordPress, Drupal) and familiarity with basic HTML/CSS.
• Strong understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush).
• Experience managing large-scale website projects, including launches or redesigns.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Familiarity with UX/UI principles and accessibility standards (e.g., WCAG)
• Excellent teamwork, communication and time management skills
• Knowledge of travel industry useful but not required