Digital Content Manager

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose and Scope:

The Digital Content Manager is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.

Astellas is advancing digital engagement to transform healthcare, and the Digital Engagement Centre (DEC) is at the forefront, driving omnichannel excellence in HCP engagement. The Digital Content Manager is a pivotal role within the Global Capability Center (GCC), to deliver high-quality, compliant omnichannel content across multiple strategic brand(s) or product(s) and therapeutic area(s) within a single country market in Europe, South America, the Middle East and/or Asia. Operating in a fast-moving agile, matrix environment, this role is responsible for local market activation, translating brand objectives into high-impact, data-driven digital content for improved reach and engagement with HCPs.

Working without direct reports, the Digital Content Manager exercises significant influence through expertise and cross-functional collaboration, engaging local brand teams across multiple brands. The role requires an entrepreneurial mindset combined with disciplined execution, championing best practice, digital innovation, and continuous content optimisation to drive measurable outcomes for patients, healthcare professionals, and the business. The Digital Content Manager strengthens customer engagement locally by partnering with cross-functional local brand teams (commercial, medical, market access and regulatory) to create and deliver high‑quality omnichannel content. This role combines technical expertise, analytical thinking, and operational excellence to ensure seamless content creation, localization, and execution across multiple brands. By optimizing content performance and championing best‑practice ways of working, the Digital Content Manager supports Astellas in delivering meaningful, compliant, personalized and impactful experiences for customers.

In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team's mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results. As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team's strategy and deliverables in alignment with its mission. The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.

Responsibilities and Accountabilities:

Campaign Strategy and Planning

• Lead digital content planning across multiple brands within the assigned country, aligning with global and local brand strategy and HCP/patient journey objectives.
• Act as the primary digital content resource, whether partnering with an existing local brand team (with or without field force), or operating independently where no or limited local brand team exists.
• Build effective working relationships across commercial, medical affairs, regulatory, market access, and DEC peers (Digital Campaign Managers, Digital Channel Experts), navigating complexity without formal authority.
• Localize and adapt content within a Global for Local framework, ensuring alignment with the local market's regulatory standards. Prioritise content localisation, adaptation, and reuse over net-new creation, maximising efficiency and speed-to-market within a global-for-local framework.
• Contribute to omnichannel journey design, ensuring content strategy supports seamless, personalised engagement across digital and personal channels.

Content Lifecycle Management

• Manage the full content lifecycle from briefing, content audit, creation, localisation, MLR review, approval, publication, to retirement, across all assigned brands to enable effective omnichannel journeys for different brands and customer segments.
• Partner closely with Digital Campaign Managers to brief, review, and deploy MLR-approved, correctly localised campaign assets including emails, landing pages, banners, and CLM materials; ensuring cultural, linguistic, and regulatory compliance while maintaining brand integrity. Align on content calendars and ensure production timelines are integrated into sprint planning.
• Work across multiple brands and therapeutic areas simultaneously, adapting messaging, content style, and channel mix to each brand's strategic needs and HCP preferences.
• Operate Veeva Vault PromoMats as the system of record for all content steps, ensuring accurate metadata, timely submissions, and appropriate use of Make-a-Copy for content reuse.
• Coordinate with local MLR reviewers and approvers, and health authority submission workflows (as needed) to maintain compliant, on-time content delivery.
• Work with AI-driven content generation and dynamic content personalization while ensuring compliance with local regulatory and promotional review standards.
• Be an advocate of the company's sustainable margin transformation objectives by increasing content factory adoption and ensuring content re-use (global and local content re-use).
• Serve as the primary liaison between brand stakeholders and the Omnichannel Content Factory for DEC digital content, ensuring quality, efficiency, and timely delivery.

Agile Ways of Working & Operational Excellence

• Adopt and champion agile methodologies, applying iterative planning, sprint-based delivery, and continuous improvement to content operations.
• Manage multiple concurrent workstreams with a high degree of autonomy, clear self-prioritisation, and a solutions-oriented mindset.
• Support MLR transformation and content process improvement initiatives that accelerate speed-to-market while maintaining full regulatory compliance.
• Drive consistent adoption of global content technologies including Brand Portals, modular content frameworks, and omnichannel activation technologies and tools (e.g. Omnichannel Engagement Framework, AI translations, Anthill Activator, etc.).

Performance Analytics & Optimisation

• Analyse content performance and engagement data to generate actionable insights and optimise in-market content across brands and channels.
• Apply data-driven learnings to future content planning, embedding improvement cycles throughout campaign development.
• Deliver A/B and multivariate testing strategies across messaging, creative, and channel parameters, embedding a culture of continuous improvement in collaboration with Digital Campaign Managers
• Actively participate in the global Content Manager network, sharing learnings, contributing to best-practice initiatives, and supporting new team member onboarding.