Digital Content Producer

About Entravision

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.

In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

Digital Content Producer

McAllen, TX | Full Time

Summary

The Digital Content Producer is responsible for creating, securing and updating quality text, audio, graphic and video content for designated Entravision interactive properties web, mobile, and video/streaming as well as supporting all company-wide interactive initiatives.

Essential Functions

• Work and coordinate with the Entravision Interactive Team, Local News Directors, News Reporters and Producers, Promotions and Sales as needed and directed.

• Identify, secure, prepare and update News content Online, Mobile, and Social Network

• Perform daily updates of sites including, but not limited to: Local news, slideshows, text, audio, video, local organizations, photo galleries, local events, local special categories, and other online content.

• Monitor and improve KPI (Key Performance Indicators) like uniques, visits, page-views, and average time on site, pages per visit, lower bounce rates, social friends and followers. Online, Mobile and Social. Strong focus on growing traffic, engagement, and Monetization.

• Keep content focused on relevancy for our viewers.

• Support branding, marketing and promoting our interactive properties.

• Assure content is free of errors, typos, and other spelling and grammar mistakes.

• Avoid broken links, broken images, missing content.

• Perform other duties as needed, and as directed by your News Director.

• Maintain a positive attitude towards work.

• Be viewer focused, striving to provide top-notch value, local information and entertainment to our consumers.

• Be innovative: Consistently look for opportunities to improve the way we operate through creativity and hard work.

• Use the system provided for feedback and constantly think on potential improvements to the backend and front end.

• Be aware of the release of new tools and use them.

• Pursue individual growth, learning and leadership qualities.

• Develop a fun, friendly work environment. Create a positive team and family spirit.

Competencies

• Punctuality.

• Dependability.

• Excellent Communication Skills.

• Technical Capability.

• Ability to Work Independently.

Required Education and Experience

• Excellent creative writing and proofreading. Be able to write in English as well as Spanish and translation skills in order to handle a large volume of content responsibilities.

• Basic graphic design skills

• Familiar with all mainstream social media platforms

• Experience using software applications for image, picture/audio/video editing software application to create online graphics, photo editing & retouching, animations and other content

• Experience working with online video production software like Adobe Premiere/After Effects, Final Cut Pro, Motion, iMovie

• Experience working with content within a CMS (Content Management System) environment such as: WordPress, Drupal, Joomla, Movable Type, or similar

• Basic knowledge of HTML/CSS in order to create content for the web. Including experience with HTML Editors.

POSITION TYPE/EXPECTED HOURS OF WORK

This is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITY

Reports directly to VP of News Operations

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply