Digital Content Producer

The Digital Content Producer is responsible for updating the local website by curating high-performing content — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands. This role may include working early mornings, nights, and/or weekends.

Position Responsibilities

• Monitor all forms of media (print, TV, digital, blogs and social), as well as internal tools, and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Understand different ways to tell a story, particularly producing short videos and choosing great photos and graphics
• Craft and send app alerts and email alerts
• Clip videos from broadcasts to be published in articles
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media and contribute to management of station-branded social accounts
• Flexibility to perform additional duties

Skill/Experience Requirements

• 2 years of experience in digital content and journalism
• Ability to be fast and first at breaking news; experience in a newsroom a plus
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Ability to quickly learn new things and adapt to change
• Capable of researching, interviewing and writing original news articles
• Knowledge of SEO best practices and AP Style
• Understands social media’s importance in reporting stories and delivering traffic
• Enjoys working in teams and has excellent interpersonal skills
• Strong communicator
• Schedule flexibility
• Responds well to feedback
• Regularly meets measurements of success
• Understands goals and regularly works towards achieving them
• Proficiency in MS Office; HTML, CSS, Photoshop and Adobe Premiere experience a plus