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Digital Content Specialist

ICONMA, LLC
  • Ada, MI
  • $33–$38 Per Hour
  • Quick Apply
12 days ago

Job Description

Our Client, a Manufacturing and Distribution Facilities company, is looking for a Digital Content Specialist for their Ada, MI location.
 
Responsibilities:
  • Partnering with CRM Strategy to assess campaign feasibility and provide input to technical requirements, campaign blueprints, and customer journey designs.
  • Creating and validating audience segmentation, targeting rules, triggers, personalization logic, and dynamic content using customer and behavioral data.
  • Developing, editing, and maintaining HTML email templates and campaign assets provided by internal teams and external agencies.
  • Utilize Jinja, SQL, and CRM platform capabilities to deliver personalized customer experiences and automated marketing journeys.
  • Manage campaign production schedules and content delivery timelines in alignment with business priorities and published marketing calendars.
  • Utilize project management and workflow tools (Jira, Confluence, Workfront, Monday.com, Microsoft Teams) to manage campaign requests, production activities, documentation, and stakeholder communication.
  • Perform end-to-end quality assurance, including audience validation, content review, rendering tests, tracking verification, and journey testing to ensure production readiness.
  • Build, configure, test, and deploy multi-channel CRM campaigns in Bloom reach Engagement across Email, SMS, Push Notifications, Web Layers, and other digital channels serving customers and Amway Business Owners.
  • Monitor campaign deployments, troubleshoot production issues, and support urgent communications, outages, and reactive messaging needs across channels.
  • Provide production support and knowledge sharing across global and regional teams, including backup support, process documentation, and onboarding assistance for new team members.
  • Identify opportunities to improve campaign operations, automation, production workflows, and overall CRM execution efficiency.
  • Demonstrate agility and adaptability by providing support across production, project management, and business analyst functions as business needs require.
  • Requires thorough technical proficiency of CRM production, campaign execution, and digital marketing operations.
  • Independently manages campaign builds, troubleshooting, and production support activities.
  • Works with limited supervision while supporting larger projects, initiatives, and cross-functional teams.
  • Analyzes moderately to highly complex issues and develops solutions consistent with established procedures, practices, and standards.
  • Performs tasks and supports projects under limited supervision.
 
Requirements:
  • BA/BS in Computer Science/Engineering, Marketing, or a related field.
  • 3 years of related experience in Digital Marketing, eCommerce, or CRM.
  • Experience with Bloom reach Engagement or similar CRM/marketing automation platforms.
  • Proficiency with HTML, CSS, Jinja and Dreamweaver.
  • Experience with email development, template editing, and responsive design principles.
  • Knowledge of customer data platforms, segmentation, personalization, marketing databases, and backend data systems.
  • Experience executing campaigns across Email, SMS, Push Notifications, Web Layers (web modals), and other digital channels.
  • Experience with eCommerce platforms and digital customer experiences.
  • Proficiency with Confluence, Microsoft Teams, Workfront, Monday.com, and Dreamweaver.
  • Understanding of digital marketing principles, customer journey orchestration, and marketing automation best practices.
  • Strong troubleshooting, analytical, and quality assurance skills.
  • Knowledge of working with and understanding data structures, including querying data using SQL.
  • Strong organizational skills with the ability to manage multiple projects, competing priorities, and tight deadlines.
  • Detail-oriented with a commitment to accuracy, quality, and execution excellence.
  • Ability to independently solve complex production, data, and campaign deployment challenges.
  • Strong written and verbal communication skills with the ability to collaborate across technical and non-technical teams.
  • Customer-focused mindset and ability to work effectively with diverse global stakeholders.
  • Self-starter with strong initiative, follow-through, discretion, and professionalism.
  • Ability to work both independently and collaboratively within a fast-paced, deadline-driven environment.
 
Why Should You Apply?

Numbers & Facts

LocationAda, MI
Salary$33–$38 Per Hour

Skills

  • Adobe Dreamweaverunmatched
  • Analysis Skillsunmatched
  • Atlassian JIRAunmatched
  • Automationunmatched
  • Best Practicesunmatched
  • Blueprintsunmatched
  • Business Analysisunmatched
  • CSS (Cascading Style Sheet)unmatched
  • Campaignsunmatched
  • Communication Skillsunmatched
  • Computer Scienceunmatched
  • Content Delivery/Distributionunmatched
  • Cross-Functionalunmatched
  • Customer Experienceunmatched
  • Customer Relationsunmatched
  • Customer Relationship Management (CRM)unmatched
  • Customer/Client Researchunmatched
  • Customer/Consumer Behaviorunmatched
  • Data Structuresunmatched
  • Database Marketingunmatched
  • Detail Orientedunmatched
  • Distribution Servicesunmatched
  • Documentationunmatched
  • Dynamic Logicunmatched
  • Editingunmatched
  • Feasibility Analysisunmatched
  • Follow Throughunmatched
  • HTML (HyperText Markup Language)unmatched
  • Health Planunmatched
  • Identify Issuesunmatched
  • Marketingunmatched
  • Marketing Automation Softwareunmatched
  • Microsoft Product Familyunmatched
  • Multitaskingunmatched
  • Onboardingunmatched
  • Online Marketingunmatched
  • Operational Improvementunmatched
  • Organizational Skillsunmatched
  • Presentation/Verbal Skillsunmatched
  • Procedure Developmentunmatched
  • Production Scheduleunmatched
  • Production Supportunmatched
  • Project Management Softwareunmatched
  • Project/Program Managementunmatched
  • Quality Assuranceunmatched
  • SQL (Structured Query Language)unmatched
  • Schedule Developmentunmatched
  • Short Messaging Service (SMS)unmatched
  • Strategic Analysisunmatched
  • Support Documentationunmatched
  • Team Playerunmatched
  • Testingunmatched
  • Time Managementunmatched
  • Writing Skillsunmatched
  • eCommerceunmatched
  • eCommerce (B2X) Marketingunmatched

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