Position: Digital Content Specialist
Location: Onsite Project @ Jersey city, NJ
Duration: 36 Months (3 Years)
Client: Port Authority of NYNJ
Job Summary
The Digital Content Specialist (DCS) will support PATH’s digital communications and social media activities. The role will be responsible for creating and scheduling social media content, communicating with customers in real time, and providing clear and timely updates during transit emergencies, weather events, service disruptions, and other operational changes.
Responsibilities
• Draft and schedule social media content for PATH accounts, including X (Twitter) and Facebook.
• Prepare weekly lookaheads of scheduled messaging campaigns for PATH Management review.
• Recommend updates or changes to planned messaging as needed.
• Update the PATH Customer Correspondence Stylebook and Template Manual with social media response scripts.
• Serve as a social media liaison during transit emergencies and weather-related events.
• Prepare and post critical alerts and advisories regarding service disruptions, closures, traffic conditions, and other operational changes.
• Coordinate with Port Authority Media to ensure social media messaging aligns with organizational communication standards.
• Respond to customer concerns through social media with accuracy, professionalism, sensitivity, and care.
• Follow established Standard Operating Procedures and work independently when required.
• Participate in required PATH training, including onboard training, system and station tours, organization overview, and periodic refresher training.
• Perform other duties as directed by PATH Management.
• Work various shifts as needed.
| Location | Jersey City, NJ |
| Job Type | Contractor, Full-time |
Qualifications
• Bachelor’s degree in Digital Communications, Marketing, or a related field.
• Minimum 3 years of customer service experience involving engagement with customers through social media platforms.
• Proven experience using a social media management platform such as Hootsuite.
• Proven experience using a CRM platform such as Salesforce.
• Strong short-form and long-form copywriting skills.
• Excellent judgment and ability to address customer concerns with sensitivity and professionalism.
• Ability to work independently while following established Standard Operating Procedures.
• Flexibility to work various shifts as needed.
• Strong written and verbal communication skills.
• Ability to provide clear, accurate, and concise communications in time-sensitive situations.