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Digital Content Specialist

Rehlko

Milwaukee, Wisconsin

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JOB DETAILS
SKILLS
Alternative Energy, Artificial Intelligence (AI), Best Practices, Blog, Calendar Management, Campaigns, Communication Skills, Compensation and Benefits, Consumer Advertising, Content Development, Content Management Systems (CMS), Copy Writing, Customer Relations, Editing, English Language, Journalism, Lead Generation, Marketing, Marketing Communications, Metadata, Multitasking, OEM (Original Equipment Manufacturer), Online Marketing, Performance Management, Press Releases, Publications, Safety/Work Safety, Search Engine Optimization (SEO), Social Media, Social Media Marketing, Storytelling, Style Guide, Sustainability, Team Player, Test Plan/Schedule, Time Management, Website Optimization, Writing Skills
LOCATION
Milwaukee, Wisconsin
POSTED
2 days ago
Why Work at Rehlko

Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life.

Our teams have the opportunity to provide a critical resource - energy - that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today's world demands.

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions - large and small - that help people and communities thrive in the moments that matter.

At Rehlko, our team members are the essential energy that powers our organization's success. We are committed to fostering a safe and sustainable work environment where safety is everyone's responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future!

What We Offer

At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide:
  • Competitive compensation and benefits
  • Work-life flexibility
  • Recognition and rewards
  • Development and career opportunities
  • A safe and inclusive workplace

Why You Will Love this Job

The Digital Copywriter and Content Specialist is responsible for creating compelling, customer-focused digital content that elevates brand presence, supports marketing initiatives, and drives engagement across digital channels. This role develops written assets such as website copy, blog articles, email content, social media posts, and press releases. The ideal candidate combines strong writing skills with an understanding of SEO/GEO/AI, digital marketing best practices, and audience insights.

Specific Responsibilities:
  • Write clear, engaging, and on-brand content for websites, landing pages, blogs, emails, social media, press releases, digital ads, and other digital touchpoints.
  • Create content that aligns with brand voice, style guidelines, and business objectives.
  • Develop long-form and short-form content tailored to specific campaign goals and audience needs.
  • Optimize content for SEO/GEO using keywords, metadata, and best practices.
  • Collaborate with designers, digital marketers, and product teams to refine messaging and improve content performance and layout presentation
  • Partner with marketing stakeholders to understand campaign goals and translate them into digital content.
  • Work closely with Content Strategist to support content planning, calendar management, and publication schedules
  • Create content testing plans and interpret analytics and adjust content accordingly
  • This role will report to the Director of Lead Generation for the Home Energy business
  • This role will work closely with the Home Energy Content Strategist on strategic messaging and tactics
  • This role will partner closely with the consumer advertising team and digital experience team to ensure the content is written and designed to achieve business goals with respect to lead generation, website experience and optimization, and email communications

Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience).
  • 3-5+ years of experience writing digital content for brands, agencies, or publishers.
  • Exceptional writing, editing, and storytelling skills with a strong portfolio.
  • Knowledge of SEO principles and content optimization techniques.
  • Familiarity with CMS platforms, social tools, and marketing technology.
  • Ability to multitask and meet deadlines in a fast-paced environment.
  • Strong collaboration and communication skills.

About the Company

R

Rehlko

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