Accounting, Best Practices, Blog, Brand Messaging, Content Development, Content Management, Continuous Improvement, Cross-Functional, Detail Oriented, Editing, Email Marketing, Facebook, Finance, Industry/Trade Analysis, LinkedIn, Manufacturing, Marketing, Marketing Campaign, Marketing Communications, Marketing Objectives, Media Campaigns, Multiplatform/Cross-Platform, Multitasking, Organizational Skills, Performance Analysis, Performance Tuning/Optimization, Project/Program Management, Proofreading, Sales, Social Media, Social Media Marketing, Time Management, Twitter, Web Analytics, Writing Skills
Direct Hire Digital Content Specialist opportunity in Morgantown, PA!
The Digital Content Specialist will be responsible for creating, managing, and optimizing digital content across various channels, including the company's website, social media, and email marketing campaigns.
Responsibilities
- Develop and execute a content strategy that aligns with the company’s marketing and business objectives
- Create and manage engaging digital content, including email blasts, blog posts, articles, videos, and infographics
- Develop and implement social media campaigns across various platforms, including LinkedIn, Twitter, Facebook, and Instagram
- Monitor and analyze the performance of digital content to ensure it is meeting the company’s goals and objectives
- Collaborate with internal teams, including sales, marketing, and design, to ensure consistency in brand messaging and communication
- Stay up-to-date with industry trends and best practices to optimize content performance
Competencies
- Ability to work independently and manage time effectively to meet expectations
- Results-oriented mindset with a spirit and a desire to continuously improve
- Excellent organizational skills and attention to detail
- Ability to adapt and thrive in a fast-paced, dynamic environment
Requirements
- Bachelor's degree in marketing, communications, or a related field
- 3+ years of experience in digital content creation and management
- Strong writing, editing, and proofreading skills
- Experience with SEO and web analytics tools
- Proficient social media management platforms, such as Hootsuite, Buffer, and Sprout Social
- Strong project management skills and ability to work on multiple projects simultaneously
- Ability to work independently and collaborate effectively with cross-functional teams
- Strong attention to detail and commitment to quality
Gage is a trusted professional recruiting firm with over 40 years of experience, connecting top talent with career opportunities in multiple sectors. With a people-first approach, Gage empowers and connects employers and candidates across multiple industries, including finance, accounting, administrative, manufacturing, skilled trades, and more. Gage specializes in direct-hire skilled and professional placements, as well as contract jobs, internships and temporary roles with local, national and global employers. Gage is an equal opportunity employer headquartered in Reading, Pennsylvania.
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Gage Talent & Business Solutions