Digital Content Specialist

Job Purpose

The Digital Content Specialist brings the organization's story to life through visual, digital, and social content. This role is responsible for creating, publishing, and optimizing content across digital channels to drive engagement, awareness, and action.

This position turns strategy and stories into scroll-stopping, click-worthy content that connects audiences to the mission.

Essential Functions

Content Creation

• Create digital assets including graphics, videos, photos, and campaign visuals
• Design and format email templates, landing pages, and digital appeals
• Maintain a consistent visual brand across all platforms

Social Media & Digital Channels

• Manage and post content across social media platforms
• Write captions and adapt messaging for digital audiences
• Monitor engagement and respond to comments or messages as appropriate
• Identify trends and opportunities for growth

Website & Digital Platforms

• Update and maintain website pages, landing pages, and forms
• Ensure content is current, accurate, and optimized
• Support SEO and user experience

Email & Campaign Support

• Build and deploy emails through email marketing platforms
• Segment lists and schedule sends
• Support digital fundraising and engagement campaigns

Analytics & Optimization

• Track digital performance including email, website, and social metrics
• Provide regular reporting and insights
• Test and optimize content for stronger engagement and conversion

Collaboration

• Work closely with the Communications Manager to bring stories to life visually
• Partner with the Marketing Project Manager to meet campaign timelines
• Execute creative directions set by the Director

Maintains Professional and Technical Knowledge

• Attend educational workshops, review professional publications, establish personal networks and participate in professional groups

Protects the Credibility of the Rawhide Mission

• Comply with the Rawhide standard of conduct by setting an example in words and actions that are consistent with the values and beliefs of Rawhide

Contributes to the Team Effort

• Performing other duties as directed or assigned by Director

Qualifications

• 3+ years of experience in digital marketing, content creation, or social media preferred
• Strong graphic design and basic video editing skills
• Experience with social media platforms, CMS systems, and email marketing tools
• Knowledge of analytics, SEO, and digital best practices
• Strong attention to detail and creativity
• Ability to manage multiple projects and deadlines
• Nonprofit or mission-driven experience preferred.

Core Competencies

• Visual storytelling
• Digital content creation
• Brand consistency
• Time management
• Technical proficiency
• Creativity and adaptability