Digital Content Specialist - Parks and Recreation

Digital Content Specialist - Parks and Recreation

Salary

$57,241.08 - $85,861.88 Annually

Location

City Hall 5850 W. Glendale Ave., Glendale, AZ

Job Type

Full Time

Job Number

2026-04708

Department

Parks And Recreation

MUNIS- Org Description

Public Facil,Rec&Special Event

Opening Date

07/22/2026

Closing Date

8/7/2026 11:59 PM Arizona

Hours per Week

40

• Description
• Benefits
• Questions

Description

This position is responsible for developing, maintaining, and updating the Parks and Recreation department website and digital communications platforms.

The Role

• Creates, schedules, and publishes engaging content across the departments social media channels to promote parks, recreation programs, facilities, events, and community initiatives.
• Produces high-quality written, graphic, and multimedia content that is accurate, engaging, and consistent with the Citys branding and communication standards.
• Coordinates with the Citys Communications Department and collaborates with divisions across Parks and Recreation, as well as other city departments, to gather information, ensure timely and accurate messaging, and support department-wide communication efforts.

The ideal candidate will possess strong knowledge of website content management systems, social media platforms, digital marketing, content creation, graphic design, and copywriting, along with the ability to manage multiple projects and deadlines while effectively engaging diverse audiences.

Essential Functions

• Responsible for creating and maintaining a robust, interactive website and a variety of microsites that engage visitors and planners and achieve established performance goals.
• Develops, maintains, and enhances the Parks and Recreation Departments website and related digital platforms to provide accurate, engaging, and user-friendly information for residents and visitors.
• Produces content for all social media platforms, including posts and captivating photos, for community engagement.
• Creates, writes, edits, schedules, and publishes engaging content across the departments social media platforms to promote parks, recreation programs, facilities, events, capital improvement projects, conservation initiatives, and community engagement opportunities.
• Continuous monitoring of sites, including maintaining event submissions, creating and updating content, and managing business listings.
• Continuously monitors and updates website content, online calendars, program information, facility details, digital forms, and other public-facing information to ensure accuracy, accessibility, and relevance.
• Develops and executes social media campaigns to attract visitors and create overnight stays, drive retail activity, and generate online and media engagement; analyzes, measures, and reports on the effectiveness of social media campaigns.
• Develops, implements, and evaluates digital communication and social media strategies that increase community awareness, participation, and engagement; monitors analytics and prepares performance reports with recommendations for improvement.
• Develops online contests and creative content for blogs, as well as requests for content from news outlets, magazines, and other content producers; engages with fans and followers.
• Creates original written, graphic, photographic, and video content for digital communications, including reels, feature stories, promotional campaigns, special events, and department initiatives.
• Drafts content for external communications, blogs, and social networking platforms that supports the overall marketing program of work and is audience specific, created according to branding guidelines, and includes trending industry topics.
• Writes and edits content for websites, social media, e-newsletters, brochures, flyers, and other communication platforms, ensuring messaging is audience-specific and consistent with City branding and communication standards.
• Maintains social media content calendar and provides monthly editorial calendars.
• Develops and maintains departmental content calendars that coordinate messaging across websites, social media, e-newsletters, Glendale @ Play, digital displays, and other communication channels.
• Establishes and oversees electronic communication to industry partners to build interest and support for marketing programs, including production of monthly e-newsletters for visitors, members, and stakeholders.
• Coordinates the development, production, and distribution of Glendale @ Play, departmental e-newsletters, and other recurring publications that communicate recreation opportunities, facility information, special events, and department initiatives.
• Collaborates with division staff, project managers, the Citys Communications Department, and other City departments to gather information, coordinate messaging, and ensure consistent communication across all public-facing platforms.
• Evaluates emerging technologies and brings new ideas forward.
• Responsible for accuracy and clarity of final posts and websites as well as ensuring inclusion of partners and key marketing programs as directed.
• Reviews, edits, and approves public-facing documents, publications, marketing materials, websites, social media content, digital communications, and promotional materials to ensure accuracy, clarity, consistency, and compliance with City policies, branding standards, and accessibility requirements.
• Coordinates cross-platform communication strategies to ensure consistent messaging across websites, social media, Glendale @ Play, e-newsletters, printed materials, digital signage, and other public information resources.
• Creates web content standards to ensure website content is consistent with the Citys marketing campaign and brand strategy; guides staff and users to adhere to guidelines and ensures that all Internet standards are met for all digital content and the domains purchased.
• Evaluates emerging communication technologies, digital tools, social media trends, and industry best practices; recommends and implements innovative solutions that enhance community engagement and operational efficiency.
• Creates and manages social media assets including photography and video content for relevant posting and social media storytelling as it relates to Glendale; manages and expands Glendales database of high-definition digital photos and videos and develops a system for collecting, cataloging, and sharing photos.
• Develops, maintains, and manages the departments digital asset library, including photography, video, graphics, branding resources, and multimedia content; establishes procedures for organizing, cataloging, and sharing digital assets to support departmental operations.
• Serves as the departments subject matter expert for website content management systems, digital communications, and social media best practices by providing guidance and training to department staff.
• Demonstrates superior seamless customer service, integrity, and commitment to innovation, efficiency, and fiscally responsible activity.
• Assists in developing communication plans for park closures, emergency notifications, construction projects, special events, program registration, and other department initiatives requiring coordinated public outreach.
• Demonstrates superior customer service, professionalism, integrity, innovation, fiscal responsibility, and commitment to continuous improvement while supporting the mission of the Parks and Recreation Department.
• Performs other related duties as assigned.

Minimum Qualifications/Special Requirements/Success Factors

One year of recent experience in social media and digital content programming. Bachelors degree in recreation, business administration, marketing, or related field required. Experience in major CMS platforms, Adobe Creative Suite, and HTML preferred.

Any equivalent combination of education, training and experience that provides the required knowledge, skills and abilities is qualifying. One year of relevant experience may be substituted for each year of required education.

Knowledge of:

• Principles and practices of digital marketing and customer service
• Web user interface design
• Current web technology, protocols and practices

Skill in:

• Troubleshooting computer software problems
• Creating design documents that accurately reflect business needs

Ability to:

• Market parks and recreation activities and programs
• Research, interpret, and analyze data and prepare reports with recommendations

Present material in a clear, concise, and logical manner both orally and in writing

• Establish and maintain cooperative working relationships with city employees, local business and industry representatives
• Operate a personal computer and related software and applications
• Communicate in the English language by phone or in person in a one-to-one or group setting
• Comprehend and make inferences from written material
• Produce written documents in the English language with clearly organized thoughts using proper sentence construction, punctuation, and grammar
• Learn job related material primarily through oral instruction and observation, which takes place mainly in an on-the-job training setting
• Enter data or information into a computer terminal or other keyboard device
• Prioritize tasks, meet project schedule requirements
• Maintain regular and reliable attendance

Special Requirements

• Employees in this classification work irregular hours, evenings, and weekends.

Success Factor Classification Level - Foundational

To view the success factor definitions, please click here. (If needed, click here to download PDF reader).

This position description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the position change.

Physical Requirements/Working Conditions

Primarily works in an office setting. Some outside fieldwork is included for photography and attending industry events.

Benefit information is outlined here: https://www.glendaleaz.gov/Your-Government/Connect/Departments/Human-Resources-Risk-Management/Benefits

01

I understand that my work experience must be in the body of this application and that "see resume" is grounds for disqualification from further consideration. Furthermore, I verify that the information I have provided on this application is accurate, and that any answers I provide to the following questions are also reflected in the Work Experience section of my application. I understand that the responses I provide will be verified through the recruitment process and any misstatement of material facts will be grounds for disqualification from further consideration.

• Yes
• No

02

Please indicate your experience as it relates to the Digital Content Specialist position.

• One year of recent experience in social media and digital content programming. Bachelors degree in recreation, tourism, business administration, marketing, or related field required. Experience in major CMS platforms, Adobe Creative Suite and HTML preferred.
• Four (4) years of recent experience in social media and digital content programming. An associates degree in recreation, tourism, business administration, marketing, or a related field is required. Experience in major CMS platforms, Adobe Creative Suite and HTML preferred.
• Six (6) years of recent experience in social media and digital content programming. Experience in major CMS platforms, Adobe Creative Suite and HTML preferred.
• I do not possess the required qualifications.

03

Do you possess a degree in Communications, Marketing, Journalism, Public Relations, Digital Media, Graphic Design or related field.?

• Yes.
• No

04

Please indicate your Digital Communications Experience: (Managing websites, social media, digital campaigns, email marketing, and communications.)

• 1-2
• 3-4
• 5 yrs+

05

Please indicate your Website Management experience: (Content management system (CMS) administration, ADA accessibility, search engine optimization (SEO), analytics, website architecture, user experience, content management.)

• 1-2
• 3-4
• 5 yrs.+

06

Please indicate your Content Creation experience: (writing, editing, graphic design, photography, videography, storytelling, branding, copywriting.)

• 1-2
• 3-4
• 5 yrs+

07

Please indicate your Social Media Strategy experience: (Campaign development, audience engagement, analytics, paid advertising, content planning, crisis communications.)

• 1-2
• 3-4
• 5 yrs+

08

Please indicate your Government/Public Sector Experience: (Municipal, county, state, parks & recreation, tourism, nonprofit or public agency communications experience.)

• Yes
• I do not possess this experience.

09

Please indicate your Project Management & Organization experience: (Ability to manage multiple deadlines, editorial calendars, cross-functional projects and priorities.)

• 1-2
• 3-4
• 5 yrs+

10

Please indicate your Editing and Proofreading experience: (Demonstrates experience editing and proofreading professional communications, including websites, social media, publications, newsletters, and marketing materials.)

• 1-2
• 3-4
• 5 yrs+

Required Question

Employer City of Glendale (AZ)

Address 5970 W Brown St

Glendale, Arizona, 85302

Phone 623-930-2270

Website http://www.glendaleaz.gov