Digital Content Specialist

AT LIFENET HEALTH, YOU ARE THE ADVANTAGE

Every day, YOU help us to save lives, restore health, and bring hope to patients and families around the world. At LifeNet Health, we cultivate growth, innovation, and collaboration, where your contributions drive solutions that benefit humanity.

Together, we are united by a mission greater than ourselves, a purpose rooted in healing.

ABOUT THIS JOB

Location: Virginia Beach, VA

Shift: 8:15am - 5:00pm

Department: Marketing

Clinical Status: Non-Clinical

HOW YOU'LL MAKE AN IMPACT

The Digital Content Specialist creates and executes content (video, graphics, stories) and manages digital platforms to support LifeNet Health's brand strategy and business goals. This role is responsible for producing and optimizing assets for social and email campaigns, collecting and analyzing performance data, and identifying opportunities for improvement to drive engagement and brand visibility. The Digital Content Specialist collaborates with cross functional teams and strategic marketing and communications management to ensure on-brand, data-driven content across digital platforms.

Your work will have purpose every single day, contributing directly to life-changing outcomes.

WHAT YOU'LL DO

• Content Development: Assists in creating and editing short-form video content for social media and digital platforms. Supports the development of storyboards and visual concepts for marketing and communication campaigns. Collaborates with cross-functional creative and marketing teams on content and campaign development. Produce graphics and visual assets for social media and other digital channels, following brand guidelines. Writes clear, engaging copy for blogs, websites, social media, and other branded channels. Adapts content for different platforms and formats with guidance from senior team members. Helps maintain content schedules and meet production deadlines
• Digital Content Management: Executes content updates across corporate and divisional websites and social media using the organization's content management system (CMS). Publishes and maintains landing pages, campaign content, and evergreen pages. Support basic SEO and user experience best practices. Produces, schedules, and publishes social media content across enterprise and division-specific channels. Adapts approved content into platform-appropriate formats and monitors channel performance and recommends optimizations.
• HubSpot Email & Campaign Execution: Builds and deploy email campaigns in HubSpot for multiple audiences and divisions. Manages email templates, lists, workflows, and QA processes. Ensures adherence to brand, compliance, and deliverability standards. Supports integrated digital campaigns across email, landing pages, and social.
• Analytics, Reporting & Optimization: Tracks and reports on digital performance across web, email, and social channels. Produces recurring performance reports for stakeholders, highlighting trends and insights. Monitors KPIs such as engagement, CTR, conversions, and audience growth. Uses data to inform optimization recommendations and future content planning. Interpret performance data and clearly communicate insights to stakeholders in a concise and meaningful way.

WHAT YOU'LL BRING

Minimum Requirements:

• Bachelor's degree (BS or BA); in Graphic Design, Digital Production, Communications, Marketing or a related field
• Minimum of 3 years' experience executing social media and email campaigns, including content creation and digital media management

Preferred/Skills/Certification:

• 3 years of experience managing websites in a regulated or science based or related industries

Key Knowledge, Skills, & Abilities:

• Proficient in Microsoft Office Suite
• Effective oral, written and presentation communication skills
• Attention to detail
• Creative storytelling
• Content skillset
• Tech digital skills

WHY JOIN LIFENET HEALTH

When you join LifeNet Health, you're not just taking a job, you're joining a mission-driven community dedicated to making a global impact through regenerative medicine. You'll be part of a workplace that values authenticity, collaboration, and the drive to make a difference.

We recognize that great work happens when people feel supported. That's why our total rewards package is designed to help you thrive both professionally and personally.

Here's how we support YOU:

• Affordable Medical, Dental, and Vision Coverage- Comprehensive care that won't break the bank.

• Profit Sharing Plan- Share in the success you help create.

• 403(b) Retirement Plan- Invest in your future with confidence.

• Paid Parental Leave- 6 weeks to bond with your newest family member.

• Corporate Sponsored Events- Celebrate milestones and build connections.

• Generous Paid Time Off- Because balance matters:

• 18 vacation days (based on position, tenure, and state laws)

• 9 sick days (subject to local and state regulations)

• 9 holidays (7 standard + 2 floating)

• Flexible Work Program- For approved roles, how and where you perform best.

• Tuition reimbursement- We invest in your growth and education.

• Career & Leadership Development- Expand your impact and potential.

• Wellness Program- Prioritize your health with holistic resources.

• Employee Assistance Program (EAP)- Support for you and your household.

• Incredible teammates- Collaborate with passionate, dedicated professionals.

Note: All benefits are subject to eligibility requirements and may be modified at any time, with or without notice, unless otherwise required by law. This job posting does not constitute an employment contract and does not alter the "at-will" nature of employment at LifeNet Health.

COMPENSATION

Salary Range: $57,363 - $76,484

Plus bonus

Final compensation will be based on prior relevant experience.

EQUAL OPPORTUNITY EMPLOYER

LifeNet Health is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status.

As part of our commitment to safety, we maintain a drug-free workplace and conduct pre-employment substance abuse screening.