Title: Digital Copywriter
Location: Hybrid Fort Worth, TX
Duration: 12 month contract
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
Department Overview
This job is a member of the Customer Experience Policy and Procedures team within the Operations Division.
Responsible for crafting customer-focused content for a global audience delivered through aa.com, mobile app, Reservations, and other digital channels.
Minimum Qualifications – Education & Prior Job Experience
Bachelor's degree in Journalism, Communication, Arts, or English; or equivalent experience/training
3 years of experience writing concise, web/mobile-friendly copy for a major brand and high-traffic/transaction website
1–3 years of experience with and applying HTML, CSS, and JSON fragments
1–3 years using and maintaining advanced technologies for content creation and maintenance
Copywriting and design experience
Must have an online portfolio/samples of work
Preferred Qualifications
Experience working in TeamSite, Microsoft Dynamics, or other content management systems
Project management experience within a marketing or digital environment
Travel industry experience or general knowledge of the airline industry
Skills, Licenses & Certifications
Knowledge of customer content needs and ability to tailor copy to the audience
Knowledge and understanding of AP Style and digital copywriting best practices, including:
SEO
Accessibility
Analytics
Information architecture
Ability to understand technical jargon and translate it into understandable concepts
Self-starter attitude with strong analytical skills and adaptability to change
Demonstrated success collaborating across teams
Ability to work quickly and efficiently both independently and as part of a team
Understands and can apply HTML and JSON fragments using the CMS application
Working knowledge of content strategy
Creative skills
Language & Communication Skills
Ability to effectively communicate both verbally and in writing with all levels within the organization.
Essential Job Functions
Creates and publishes customer-focused content for digital channels, ensuring content is accurate, follows standards, and is engaging and customer-friendly
Applies editorial expertise and uses data to continuously improve the customer experience
Translates content into clear and concise messaging that customers can easily understand
Writes copy for functional applications, including:
Error messages
Terms and conditions
Instructions
Product descriptions
Maintains the digital lexicon for consistency in voice and standards across all digital channels
Updates content within the content management system (CMS) using predefined templates
Uses and maintains advanced technologies for content creation and maintenance
Optimizes global content development and management processes and tools
Translates written requirements into visual solutions such as:
Wireframes
Site maps
Page flows
Works daily between IT and business teams in a Digital Customer Experience environment
Develops and implements content quality metrics
Establishes and supports processes to keep content up to date
Participates in an on-call rotation, including weekends and late nights, for publishing alerts related to weather delays, cancellations, and other operational issues
Years of Experience Required:3
Top Mandatory Skills and Experience:
Bachelor's degree in Journalism, Communication, Arts, or English (or equivalent experience/training). Experience writing customer-facing content for Generative AI (GenAI) applications.Experience with Microsoft Dynamics Knowledge Management.Strong digital content writing, editing, and content strategy skills.Ability to translate complex technical information into clear, customer-friendly language.
Nice to Have:
Airline industry background, Copy writing, CMS.
Please note that it's very important that the candidate has experience with customer facing; turn information into customer facing information.
In addition to the technical assessment, the candidate must submit a portfolio of their wirtten work. This assessment must have the following: How the candidate is able to reword heavy policy content into high commerical volume. Blogs and anything media related will not be considered.
This posting is for Role ID 82.
Our benefits package includes:
- Comprehensive medical benefits
- Competitive pay, 401(k)
- Retirement plan
- and much more!
About INSPYR Solutions:Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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