Digital Creative Specialist

Digital Marketing Specialist

This position is 100% in-office and reports to our facility on site in Syracuse, NY.

Job Summary

In this role, you will contribute to our digital marketing growth through content development including social media, e-mail, blog, web marketingand on occasion sales collateral. Proficiency in the creation of social media graphics and copy, as well as digital media design are a must.

$65,000 - $75,000 per year, based on experience

Monday-Friday, 8:00 am-5:00 pm

Responsibilities

• Create strong and engagingorganic and paid social media content (images, video and text) using software such as Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, etc for corporate social media channels on major platforms such as but not limited to LinkedIn, Facebook, Instagram, X, Snapchat, and YouTube.
• Design digital graphics and copy for corporate websites
• Design content for corporate presentations and sales collateral
• Support employer growth strategies by assisting the recruiting teams through development of creative content that supports established social media strategies
• Collaborate with the Marketing Team to develop strategies that meet company goals
• Assist with live social media coverage during events
• Build out, design, edit (images, video and text) and execute e-mail marketing campaigns and communicate in a clear, credible and concise manner
• Author, edit, and layout (including copy, imagery, links, etc) blog posts utilizing SEO keywords and modern blog formatting
• Maximize traffic by utilizing SEO keywords within each company page or social media platform
• Monitor responses to posts via website, social media, or other platforms, as assigned, to better understand the audience and respond to users in a "Social" way while cultivating leads and sales
• Manage, track and report on success of social media campaigns, as assigned, (organic and paid) to update internal staff on digital marketing usage statistics and metrics
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, industry trends and best practices, and then acting on the information
• Work with internal departments to research and develop key issue communications
• Assist the Marketing Department with other projects as needed

Qualifications

Basic Qualifications

• Bachelor's degree in English, Communications, Graphic Design, Marketing, Journalism, Public Relations, Business Administration, or a related field
• Four (4)+ years of experience in digital creative design for social media and e-mail marketing for brands or businesses
• Experience in applying good photographic techniques
• Knowledgeable in designing and formatting files for digital and offset printing
• Experience working with Hootsuite Enterprise
• Experience creating direct e-mail campaigns
• Experience writing corporate blog posts
• Successfully clear drug screen and background check to meet industry and security licensing requirements

Working Conditions

• Work is performed in an office environment. Employee may be subject to some lifting up to 10lbs.

What Awaits You At Rapid Response

• Annual salary increases and performance bonuses
• Medical, Dental, Vision, and 401k
• Paid Vacation and Sick Time
• Wellness Program + Wellness DAYS OFF
• Internal advancement opportunities
• The opportunity to make an impact on communities across the country every day

About Rapid Response

Rapid Response Monitoring is a national leader in the monitoring of alarms and security systems. Designated as an Essential Business by the Department of Homeland Security, we are dedicated to protecting life and property. Founded and headquartered in Syracuse since 1992, with offices in California and Nevada. Our growing organization serves as a critical response center focused on protecting life, residences, and businesses. Whether it's a kitchen fire, an intruder at a business, a family member experiencing a medical emergency, or preventative non-emergency customer service conversations, our heroes are here to serve every day - 24/7, 365 days a year. If you are in search of a unique, rewarding career opportunity in an industry like no other, join #TeamRapid!

Located in Franklin Square, Rapid Response prides itself as a newly remodeled state-of-the-art facility containing ultra-modern technology. From touch-free entrances and continual sanitization to iPad break rooms and comfortable lounge areas, our employees enjoy a pristine and contemporary work environment.

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