Digital Data & Insights Manager

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose and Scope:

The Digital Data & Insights Expert is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organisation. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritising ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.

Astellas is advancing digital engagement to transform healthcare, with the Digital Engagement Center (DEC) driving omnichannel excellence for HCPs. The Digital Data & Insights Expert for the DEC will develop and maintain dashboards and analytics frameworks to monitor campaign KPIs, engagement metrics, ROI, and omnichannel effectiveness, and support omnichannel engagement strategies by analysing campaign data, customer journeys, and digital channel performance.

The role will manage data quality, governance and compliance, and translate complex data insights into actionable recommendations for brand teams and leadership across multiple brands and markets, leveraging global platforms. Working in a high-paced, ambitious and highly collaborative matrix organisation, the Digital Data & Insights Expert exercises significant influence through expertise and cross-functional collaboration, partnering with global and local brand teams to deliver measurable outcomes for healthcare professionals, patients and the business.

In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team's mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results. As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team's strategy and deliverables in alignment with its mission. The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.

Responsibilities and Accountabilities:

• Develop and maintain campaign performance dashboards and analytics frameworks that track KPIs, engagement metrics, ROI, channel performance and omnichannel effectiveness across brands, therapy areas and markets.
• Analyse digital campaign data, customer journeys and HCP engagement behaviour across email, webinars, paid media, social media, websites, portals, CRM and remote engagement channels to identify performance trends, risks and optimisation opportunities.
• Translate complex data sets into clear, strategic insights and actionable recommendations that help global brand leads and local brand leads make better informed decisions on audience strategy, channel mix, campaign sequencing, content priorities and investment focus.
• Partner with Digital Campaign Managers, Digital Content Managers, global brand teams and local market teams to define campaign objectives, measurement plans, KPIs and reporting requirements at the start of each omnichannel journey.
• Integrate global and local datasets to enable unified customer views, dynamic segmentation and more effective journey orchestration across multiple brands, therapy areas and countries.
• Provide regular performance reviews and insight readouts to global and local stakeholders, highlighting what is working, what is not working, and where campaigns should be adjusted to improve engagement, reach, conversion, ROI and business impact.
• Support optimisation of omnichannel engagement strategies by identifying opportunities to improve customer segmentation, targeting, personalisation, channel selection, test-and-learn plans and next-best-action approaches.
• Configure, optimise and support CRM, marketing automation, BI and digital orchestration platforms, including Veeva, Salesforce, Adobe, Marketo and campaign dashboarding tools, to enable reliable reporting and scalable engagement execution.
• Support deployment and continuous improvement of AI-driven engagement solutions, including Next Best Action, segmentation models, predictive analytics and personalisation engines.
• Manage DEC data quality, governance and compliance requirements, ensuring campaign data is accurate, consistent, appropriately used and aligned with Astellas policies, pharmaceutical regulations and data privacy requirements.
• Identify opportunities to automate reporting, insight generation and workflow processes using advanced analytics, AI tools and digital orchestration platforms.
• Act as a trusted analytics partner within the DEC, enabling brand teams and leadership to anchor decisions in performance data, customer behaviour and measurable outcomes rather than opinion