Digital Ecommerce Manager

Digital & Ecommerce Manager

Location-Type: Hybrid (NYC) Start Date Is: ASAP Duration: Permanent Compensation Range: $90-100K Benefits: Eligible for Health, Dental, Vision, 401K, PTO Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description: Lead digital growth and ecommerce performance for a global skincare brand, owning paid media, DTC strategy, and site optimization.

Day-to-Day Responsibilities:

• Manage paid acquisition across Search, Social, Display, and emerging channels
• Oversee agency partnerships (SEO, paid media) and performance optimization
• Own DTC forecasting, budgeting, and performance tracking
• Execute website updates, merchandising, and promotional campaigns
• Collaborate cross-functionally with brand, creative, and development teams
• Lead CRM, retention, and lifecycle marketing initiatives
• Drive SEO strategy, blog content, and site performance improvements
• Manage affiliate programs and partnerships
• Supervise and mentor junior team member

Requirements:

Must-Haves:

• 35 years in digital marketing/ecommerce (DTC required)
• Strong paid media expertise (Meta, Google, TikTok)
• Experience managing $500K$1M in DTC revenue
• Agency management experience
• Proficiency in Shopify, GA4, and ad platforms
• Strong analytical and forecasting skills (Excel/Sheets)
• Excellent communication, adaptability, and ownership mindset
• Experience using AI tools in marketing workflows

Nice-to-Haves:

• Beauty, skincare, or haircare industry experience
• Experience with Klaviyo and CRM platforms
• SEO and content strategy experience
• Familiarity with UX, accessibility, and site testing
• Basic design tools (Canva, Photoshop)
• French language skills