Digital Engagement Manager - Annual Giving / Advancement Communications

Job Description:

The UAlbany's Division of University Advancement is seeking a digital engagement manager to lead the creation and execution of content that drives engagement and philanthropic support. This role focuses on social media, email marketing, digital campaigns, and video content to tell compelling stories and connect with alumni, donors, students, and the broader UAlbany community.

Primary Responsibilities:

• Digital Engagement & Campaigns
  • Create and manage engaging, platform-specific digital content across socialmedia, email, and web to support the UAlbany Fund's fundraising and engagement goals.
  • Support fundraising initiatives such as giving days, crowdfunding campaigns, and special events through digital promotion.
  • Build and deploy email communications, with an understanding of email marketing best practices.
  • Plan and execute integrated digital campaigns that increase awareness, participation, and philanthropic support.
  • Manage and grow social media engagement, including peer-to-peer and volunteer-driven efforts.
• Photo & Video Content Production
  • Capture photography and video at campus events and provide real-time social media coverage.
  • Produce and edit video content, including interviews, testimonials, and event coverage.
• Management & Collaboration
  • Develop and maintain a strategic content calendar to ensure consistent, timely messaging.
  • Within Advancement Communications, collaborate with campus partners to align messaging and strengthen brand voice across channels, including UAlbany Magazine, campus newsletters, UAlbany Athletics, email communications, and digital campaigns.
• Professional Development & other reasonable duties as assigned
  • Identify new digital tools, trends, and opportunities to enhance outreach and campaign performance.

Functional and Supervisory Relationships:

• Reports to Art Director / Advancement Communications
• Supervises the following positions: None

Job Requirements:

• Knowledge of current trends and best practices in digital content, social media, and video production.
• Strong attention to detail with excellent editing and copy-editing skills.
• Excellent verbal & written communication skills, with the ability to connect effectively with a wide range of audiences.
• Ability to work collaboratively and manage multiple projects and meet deadlines in a fast-paced environment.
• Demonstrated ability to support diversity, equity, access, and inclusion.
• Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community.
• Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role.

Requirements:

Minimum Qualifications:

• Bachelor's degree in marketing, communications, digital media, or a related field.
• 2+ years of experience in content marketing, social media, and/or communications.
• Demonstrated experience creating digital content, including social media campaigns, email campaigns, and video.
• Experience with graphic design and content creation tools (e.g., Canva, Adobe Creative Suite) and basic video editing.

Preferred Qualifications:

• Experience in higher education, nonprofit, and/or fundraising environments.
• Professional demonstrated experience in Adobe Creative Suite (Photoshop, InDesign) and video editing software.
• Experience with email marketing platforms and analytics.
• Experience with GiveCampus or similar fundraising/crowdfunding platforms.

Working Environment:

• Typical office environment

Additional Information:

Professional Rank and Salary Grade: Senior Staff Assistant, SL3, $57,151-60,000.

Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. Additionally, please note that UAlbany is not an E-Verify employer.

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link

Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

Please apply online via

Application Instructions:

Applicants MUST submit the following documents:

• Resume
• Cover letter stating all the required minimum qualifications and any of the applicable preferred qualifications
• List of 3 professional references with e-mail addresses and telephone numbers

Note: After submitting your resume, the subsequent pages give you instructions for uploading additional documents (i.e. cover letter etc.).

See the FAQ for using our online system. Please contact us if you need assistance applying through this website.

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Preference will be given to applications received by June 15.