Position Overview The Penn State College of Engineering is seeking a Digital Engagement Strategist to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the college. In this hybrid role, the Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners. Approval of remote and hybrid work is not guaranteed regardless of work location.Responsibilities Create, edit, and amplify content for social media posts and newslettersProduce high-quality content, including short‑form video, photography, and copy, that captures the engineering experience at Penn StateEdit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standardsMonitor social media accounts, amplify content that highlights the College of Engineering, and reply to messages/commentsBalance daily posting with long‑term campaign planningEnsure compliance with accessibility requirements and branding guidelinesResearch and translate complex subject matter into accessible, engaging content for various audiencesAttend campus events/activities to gather content for the college's social media accounts and departmental newslettersCollaborate with stakeholders across the college and University to broaden our content's reachCollaborate with fellow marketing and communications team members to identify communication needs, target audiences, and key messagingAssist in developing campaign timelines, deliverables, and performance metricsResearch and implement emerging digital trendsTrack and analyze performance metrics for the college's social media accounts and newslettersProvide insights and recommendations based on analytics to improve campaign performance and audience engagementMinimum Requirements Bachelor's Degree and 3+ years of relevant experience; or an equivalent combination of education and experience accepted. No required certifications.Preferred Competencies Strong writing, editing, and verbal communication skillsIn‑depth knowledge of social media platforms, including Instagram, LinkedIn, YouTube, and FacebookProficiency in video editing for social mediaProficiency in marketing strategy, content creation, social media management, and public relationsAbility to manage multiple assignments with minimal supervisionStrong collaboration and interpersonal skillsExperience with analytics tools, accessibility standards, and digital advertisingProficiency with design tools such as Adobe Photoshop, Adobe Express, or similar creative applications for producing visual and digital marketing materialsApplication Provide a resume and cover letter with your application.Background Checks/Clearances Employment with the University will require successful completion of background check(s) in accordance with University policies.Salary & Benefits The salary range for this position is $54,060.00 – $78,444.00. Penn State provides a competitive benefits package for full‑time employees, including medical, dental, and vision coverage, robust retirement plans, substantial paid time off, and a generous 75% tuition discount for employees, spouses, and children.EEO Is the Law Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.#J-18808-Ljbffr