Digital Experience Marketing Manager

UPS

ALPHARETTA, GA

JOB DETAILS
LOCATION
ALPHARETTA, GA
POSTED
30+ days ago

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description:

Summary
The Digital Experience Marketing Manager will lead the design, build, and launch of a unified, modern customer‑facing brand experience across UPS Digital’s Secure Commerce and Digital Solutions portfolio. This role is responsible for creating a new digital channel and customer onboarding experience, overseeing the full strategy, execution, and optimization across customer‑facing websites and digital engagement platforms. The Digital Experience Marketing Manager ensures a digital‑first experience that strengthens brand consistency, expands customer traffic, and optimizes destination‑site performance to unlock new digital revenue opportunities for UPS Digital.

Impact of the Role
This position will be a critical driver of the UPS Digital brand transformation. The manager ensures our digital presence meets modern customer expectations, delivers seamless engagement pathways, and fuels long‑term traffic and revenue growth.

Key Responsibilities

  • Lead the end‑to‑end design, development, and rollout of a unified digital brand experience across the UPS Digital ecosystem.
  • Serve as the primary owner for agency and vendor management, including design and creative partners.
  • Oversee and evolve the digital experience tech stack, including CMS, content personalization, Adobe Suite, Adobe Experience Manager (AEM), Adobe Journey Optimizer, Analytics, and experimentation tools, ensuring scalable, modern, and intuitive customer experiences.
  • Define and direct the digital communications strategy while managing all customer-facing web experiences, including content strategy, UX, navigation, and engagement pathways designed to support acquisition, onboarding, and ongoing customer engagement.
  • Drive high-volume customer traffic growth across owned, earned, and paid channels as well as AEO and SEO, to scale onsite engagement.
  • Collaborate cross-functionally with Product, IT, UPS Brand, UPS Digital Experience, Engineering, and Marketing teams to ensure alignment and seamless execution of digital experience initiatives.
  • Collaborate with Marketing Operations team to build and maintain measurement frameworks to generate data-driven insights that continuously improve site performance, engagement, and conversion outcomes.
  • Ensure creative and messaging alignment across all digital touchpoints to maintain a cohesive brand presence.

Qualifications

  • Bachelor’s degree in Marketing, Digital Communications, Business, UX, or related field; Master’s preferred.
  • 5+ years of experience in digital marketing, digital experience design, or online communications.
  • Proven experience managing external digital agencies, design firms, and technology vendors.
  • Hands‑on experience with Adobe Suite, Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
  • Strong understanding of UX/UI principles, digital performance analytics, and customer engagement strategies.
  • Demonstrated ability to lead large‑scale digital initiatives with measurable growth outcomes.
  • Exceptional communication, relationship building, and project management relationship‑building skills, and project management skills.

This is a hybrid position which requires being in office at our Alpharetta, Georgia, location 3 days a week.

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/nationalorigin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

About the Company

U

UPS

Working for UPS

Where are you headed? If you’re ready to get what you want out of your job — out of your life — the smart route is at UPS. As a growing, dynamic Fortune 50 organization, we have the kind of opportunities that will help you go as far as your ambition will take you. So if you’re looking to start on a rewarding future, we’ll get you moving in the right direction.


Here at UPS, we have many positions available, from Hourly Part-Time Package Handlers and Seasonal positions, to Drivers, Mechanics, and full time Professional opportunities. We have professional roles available in Marketing, Information Technology, Sales, Engineering, Finance & Accounting, Customer Solutions, and Global Business Services.


Every day, we choreograph the infinite movements of goods, funds, and information in more than 200 countries and territories.


From our early roots as a Seattle, Washington bike-messenger company to our present day, multi-billion-dollar global corporation, our team has held a singular focus – empowering commerce around the world. We have become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services.


From global giants to local mom and pop businesses, we improve distribution networks and manage supply chains to help our customers to do what they do best. That’s how we make the world work better. And that’s how we build better careers and reward people like you for doing what they love to do most. Join us!



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Our Mission

Empowering careers & commerce around the globe takes more than the concerted efforts of innovative thinkers, collaborative teammates & incredible technology. It calls on the values, purpose & mission that have driven us right from the start. We build on our legacy as a caring & responsible corporate citizen through the conduct of our people and company in the communities we serve. Inspire our people & business partners to do their best, offering opportunities for personal development & success.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Transport and Storage - Materials
FOUNDED
1907
WEBSITE
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