Grand Design is currently sourcing for a Digital Graphic Designer. In this role, you will create visually compelling digital experiences that elevate the Grand Design brand across web, social media, digital advertising, email, and dealer communications. This position is perfect for a designer who thrives in a fast-paced, collaborative environment and is passionate about blending creativity with clean, modern digital design.
Our Story Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point: August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. Reaching this mark is not just a testament to the hard work and vision of our incredible team but also a reflection of the trust and loyalty our customers have placed in us. Don Clark, President and CEO, says, "We strive for nothing less than customers for life. As our journey continues, Grand Design remains focused on its mission to lead the industry in quality and innovation while fostering a family-like connection among our team members, customers, and dealers."
Thats our story and our journey. Whats yours? If you like working in a fast-paced environment, connecting with purpose, executing with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today.
Key Areas of Responsibility
• Creative Design & Execution: • Develop and deliver cohesive visual concepts across both digital and print channels, including website design, assets such as landing pages, product pages, and interactive elements. • Digital paid advertising, banner ads, retargeting, programmatic CTV, social media graphics, animations, and short-form visual content for Facebook, Instagram, TikTok, LinkedIn, and YouTube. • Email marketing assets, newsletters, owner communications, brochures, catalogs, logos, and signage for dealers and RV shows. • Creative direction for product launches, owner rallies, RV shows, and community events.
• Collaborate with cross-functional teams to understand project goals and deliver high-quality on-brand design solutions on schedule. • Work closely with photographers and videographers to select, edit, and enhance imagery for digital platforms. • Uphold Grand Designs visual identity to reinforce brand consistency and recognition. • Maintain and organize the companys digital asset library, ensuring consistent use across all touchpoints. • Ensure all creative work aligns with industry standards, audience expectations, and Grand Designs brand aesthetic.
• Partner with external advertising agencies to develop supporting design collateral for key campaigns. • Lead select cross-brand collateral initiatives, such as POP reorders, construction posters, interior feature posters, and help maintain vendor relationships.
• Stay current with industry trends, emerging design techniques, and RV-specific visual themes to bring fresh, innovative ideas to the team.
Website Design & Digital Experience
• Partner with web and development teams to enhance UX/UI, refine page layouts, and maintain consistent brand expression across the website. • Upload, optimize, and maintain website imagery and graphics within the Adobe environment. • Ensure all digital and web-based assets are optimized for speed, accessibility, and responsiveness. • Assist with back-end website integration and optimization, including site map updates, page builds, ongoing maintenance, and supporting graphics.
Education & Experience
• Bachelors degree in marketing, graphic design, visual arts, or a creative field. • Minimum of 5 years of creative or graphic design experience, ideally in a digital-heavy role. • Strong portfolio showcasing digital design work, web, social banners, email, UX/UI elements. • Strong experience in Photoshop, Illustrator, InDesign, Adobe, and Microsoft applications. • Strong analytical and problem-solving skills. • Excellent verbal and written communication skills. • Excellent organizational and prioritization skills with a keen attention to detail. • Excellent time management skills with a proven ability to meet deadlines. • Excellent patience and flexibility in an ever-changing environment.
Physical Demands
• Must be flexible to travel if needed (less than 10 hours a week). • Able to be in a production environment a few hours a week. • Office sitting and standing environment. • Minimum 4 days a week in the office.
Core Values
• Gratitude: Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place. • Respect: Acting with integrity and transparency because believing in each other is the building block for all other relationships. • Accountability: Holding each other to the highest expectations in all we say and do. • Innovation: Striving to be industry-leading with our people, processes, and products. • Drive: Determined to exceed the expectations of our team members, vendors, dealers, and retail customers.
Leadership Expectations
• Connect with Purpose: Be inclusive, seek out different perspectives. • Focus on the Customer: Put yourself in the customers shoes. • Communicate Clearly: Say what needs to be said and listen. • Execute with Excellence: Explore possibilities, ask "what if," and embrace new ideas. • Set Direction: Prioritize, plan, and align, balancing thinking and action. • Drive Results: Get the right things done, work with a sense of urgency. • Build the Future: Transform the road ahead, anticipate opportunities, and seek new opportunities for continuous improvement. • Navigate Change: Be agile and flexible, take on new challenges. • Inspire Growth: Help each other improve, commit to personal development.
Benefits
As a Grand Design Team Member, you will be eligible for the following benefits:
• Medical, dental, vision, group life insurance, accidental injury, critical illness, short-term and long-term disability, health savings account (HSA), 401(k) with match, employee stock purchase program, tuition reimbursement, holiday and vacation pay.
Grand Design is an Equal Opportunity Employer.