Digital Insights and Optimization Analyst

Digital Insights and Optimization Analyst - 66321 - Ralph Lauren

In addition to the essential cookies required for our careers site to function properly, we also use performance and functionality cookies (as well as similar tracking technologies) to improve your experience. These cookies will only be activated if you choose to enable them. You can manage your cookie preferences at any time by visiting the settings link in the footer. For more details on the cookies we use, please Click Here.

ALLOW ALLALLOW ESSENTIAL ONLYAdvanced settingsAdvanced settings

PerformancePerformance

These cookies collect support additional portal functionality related to embedded content and social login.

Functionality cookiesFunctionality cookies

These cookies enable enhanced features, such as allowing you to upload your resume via third party services.

Essential cookies

These cookies are essential for the portal to function properly and cannot be turned off.

SAVE AND CLOSE

Skip to content

• WELCOME

• ABOUT US

• YOUR CAREER

• BENEFITS

• FIND YOUR OPPORTUNITY

• CORPORATE

• RETAIL

• NORTH CAROLINA CAMPUS

• CURRENT EMPLOYEES

• JOIN TALENT COMMUNITY

• LOG IN

• LANGUAGE: English

• Deutsch

• English

• Español

• Français

• Italiano

• Nederlands

• Polski

• Portuguese

• Türkçe

• etina

• WELCOME

• ABOUT US

• YOUR CAREER

• BENEFITS

• FIND YOUR OPPORTUNITY

• CORPORATE

• RETAIL

• NORTH CAROLINA CAMPUS

• CURRENT EMPLOYEES

Digital Insights and Optimization Analyst

• Home
• ...
• All Opened Positions
• Job Detail

Ref #

W178571

State/Region

New York

Department

Data Analytics

Location

United States

City

New York

Pay Range: The pay range for this job is $68200 - $88000 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

The Digital Analytics & Insights Analyst supports the Ralph Lauren North America e-commerce business within the Ralph Lauren Corporation. This individual will be a key contributor to the success of our digital business focused on supporting an analytics ecosystem that delivers a comprehensive view of digital performance and supporting data-informed decision making. This role supports Ralph Lauren's strategic drivers to accelerate growth and value creation through data-informed decision making and comprehensive digital performance insights across Product, Marketing and Experience.

ESSENTIAL DUTIES & RESPONSIBILITIES

Analytics Platform Management & Development

• Develop, manage, and optimize analytics suites across Adobe Analytics, Business Intelligence platforms, and other data sources to ensure comprehensive measurement capabilities

Strategic Analysis & Business Partnership

• Leverage business analytics to deliver strategic recommendations on e-commerce strategy, partnering closely with Buying & Planning, Marketing, CIX, CX, and Supply Chain teams
• Provide in-depth analysis to support optimization initiatives across Product/Inventory, Marketing campaigns, and Technology roadmap priorities
• Conduct regular business reviews with stakeholders to communicate insights and drive actionable outcomes

Reporting & Data Visualization

• Function as a power user of Adobe Analytics (or Customer Journey Analytics) and Business Intelligence platforms to extract meaningful insights
• Create, maintain, and deliver comprehensive dashboards, reports, and ad-hoc analysis for key stakeholders across the organization
• Lead Business Intelligence reporting roadmap prioritization and implementation

Innovation & Automation

• Identify and implement opportunities to leverage machine learning and AI technologies to automate routine analytics tasks and enhance reporting capabilities
• Design and analyze A/B tests and other experiments to optimize user experience and conversion performance
• Establish KPIs and monitoring frameworks for continuous digital performance improvement

EXPERIENCE, SKILLS & KNOWLEDGE

Required Qualifications

• 2+ years of experience with Adobe Analytics and/or Customer Journey Analytics in an e-commerce environment with DTM and Adobe Launch experience
• Deep understanding of Adobe Analytics tools for analysis, insight generation, data presentation, solution design, implementation, rollout and quality assurance
• Excellent analytical and problem-solving skills with exceptional attention to detail
• Advanced proficiency working with Excel (including lookups, pivots, conditionals) and retail math
• Strong verbal and written communication skills with ability to present complex information clearly and deliver actionable recommendations based on data insights

Preferred Qualifications

• Experience with Content Square, Google Analytics or other digital analytics platforms
• Understanding of digital marketing channels, attribution models and customer segmentation

Core Competencies

• Enthusiastic, innovative team-player with ability to collaborate effectively with all business stakeholders and drive results proactively
• Experience presenting analytical findings to leadership and cross-functional teams

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.

< Back to search results

APPLY

Share this job

• Email
• Facebook
• X

Job Notifications

Sign up to receive job notifications

Notify Me

Ralph Lauren is dedicated to providing a comfortable and consciosusly inclusive work enviroment for everyone regardless of gender identity and expression, race, religion, national origin, sexual orientation, age, marital status, disability, or any other category protected by applicable law. If you are vision-impaired or have some disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential acommodations related to applying for employment at Ralph Lauren, please contact Global People Practices at globalpeoplepractices@ralphlauren.com

For all other application support inquiries, please contact rl-careersitehelp@ralphlauren.com

Privacy Notice | Terms of Use | Manage Cookie Settings

RALPHLAUREN.COM

FOLLOW US

*