Position Purpose
The Digital Lead Program Manager is responsible for leading high-impact, cross-functional programs that improve how leads are generated, qualified, routed, and converted across the organization's digital ecosystem and third-party partners. This role orchestrates complex, multi-quarter initiatives that require strong collaboration between Digital & Technology, Marketing, Sales Enablement, Operations, and external partners. The position ensures strategic alignment, technical integration, and operational execution across multiple workstreams while delivering executive-ready recommendations and measurable business outcomes. The Digital Lead Program Manager operates as a trusted advisor to senior leadership and plays a critical role in enabling scalable lead generation, data transparency, and improved conversion performance.
Key Responsibilities
Align goals and priorities across organizations with varying structures, processes, and operational models.
Define shared objectives, success metrics, and governance frameworks across internal teams and external partners.
Ensure alignment between business strategy, technical implementation, and operational execution.
Lead complex, multi-workstream programs from initial scope definition through delivery and measurable business impact.
Maintain integrated program roadmaps, dependency mapping, and risk/issue tracking to ensure transparency and timely resolution.
Proactively manage risks, dependencies, and program milestones to ensure successful execution.
Coordinate cross-functional teams responsible for designing, building, testing, and deploying API integrations between platforms.
Facilitate alignment on data structures, service-level agreements (SLAs), error handling protocols, and long-term system maintainability.
Support the development of data pipelines that enable accurate reporting and visibility into lead generation, pipeline health, and conversion metrics.
Develop executive-level materials that clearly outline business context, options, trade-offs, recommendations, and potential impacts.
Facilitate structured decision-making among senior leaders and stakeholders.
Track commitments, assumptions, and downstream implications of program decisions.
Develop adoption strategies across Digital & Technology, Marketing, Sales Enablement, Operations, and partner organizations.
Monitor and communicate measurable outcomes including participation, conversion rates, revenue impact, and compliance metrics.
Drive improvements in cross-company processes, governance models, and operational workflows.
Direct Manager / Direct Reports
Reports to: Senior Director, Digital Programs
Direct reports: None
Travel Requirements
Limited travel may be required depending on business needs.
Physical Requirements
Working Conditions
Minimum Qualifications
Experience leading complex, cross-functional programs within digital, technology, or data-driven environments.
Strong program management, strategic thinking, and organizational skills.
Proven ability to work with senior leadership and communicate complex topics clearly.
Experience coordinating work across business and technical teams.
Strong analytical and problem-solving skills with a structured approach to decision-making.
Preferred Qualifications
Experience managing digital lead generation programs or platform integrations.
Experience working with API integrations, data pipelines, or platform-based ecosystems.
Experience working in organizations with multiple subsidiaries or external partner integrations.
Familiarity with sales funnel analytics, conversion metrics, and lead management processes.
Minimum Education
Bachelor's degree in Business, Technology, Information Systems, or a related field, or equivalent experience.
Preferred Education
Bachelor's degree in Business, Technology, Computer Science, or related discipline.
Minimum Years of Work Experience
10+ years of experience leading large, complex, cross-functional programs.
Certifications
Program management certifications such as PMP, PgMP, or Agile-related certifications are preferred but not required.
Competencies
Strategic program leadership
Cross-functional collaboration
Executive communication and influence
Technical integration awareness
Analytical thinking and decision facilitation
Change management and organizational alignment
Work Location
Remote / Hybrid / In-office depending on business needs.
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Job Location: SRS Distribution - McKinney
7440 State Highway 121 McKinney, TX 75070-3104
As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws.
If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: HR@Help.SRSDistribution.com with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply.
All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.
Competitive weekly/bi-weekly pay, discretionary bonuses, 401(k) with company match, Employee Stock Purchase Plan, paid time off (vacation, sick, volunteer, holidays, birthday, floating), medical/dental/vision, flexible spending accounts, company-paid life and short-term disability, plus optional long-term disability, and additional life insurance. All benefits subject to eligibility.
Should a Candidate be submitted to fill a position by a recruiting or staffing services agency ("Agency"), the Company has no obligation to pay the Agency any fee for submission, offer, placement or any service without a fully executed contract of service covering the engagement.
SRS Distribution Inc. has the strongest national network of independent roofing distributors with the most talented team of people working together to deliver the industry's best products and services. We have hundreds of locations in 44 states and continue to grow year-over-year. Our website has the latest list of branches.
In addition to our commitment to customer focus, SRS strives to become the preferred employer in the industry with highly-motivated and engaged employees operating in an entrepreneurial culture. This continual growth has established SRS as one of the fastest growing building products distribution companies in the U.S. SRS is a private company sponsored by Leonard Green & Partners and Berkshire Partners LLC, while being led by a management team of industry veterans. Find out more at www.srsdistribution.com.
SRS believes in hiring military veterans at any level for any position. We know your service trained you in many of the areas that we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.
Typical Opportunities:
Fun events at corporate and branches.